Issue 7

December 2004

2004 - a year of exciting growth and development at creativebrief

"This year we have developed a foundation from which creativebrief can achieve tremendous growth in the year ahead. In response to client and agency requests, we will be introducing a number of new service offerings in the near future which we believe will further strengthen our position and relationships within the industry. Best wishes to all our members and friends in the industry, as we head into the festive season!"

Paul Duncanson
Managing Director

It is a well-known business maxim that the most successful companies really "listen to the market", and respond with the products and services being sought. The feedback from our clients and agencies throughout 2004, plus the results of our recent survey has proven invaluable in shaping our future plans.

This year has seen creativebrief build up a considerable portfolio of over 400 showcases for leading agencies not only in the UK, but also in a number of other key international markets. The next phase in our development will focus strongly on further expansion of our client service offerings. In turn, our agency portfolio expansion will be driven by client demand across all the key markets.

2004 activity in brief

348 international and UK-based agencies have received briefs through creativebrief.
There has been a total of 43 reviews/briefs throughout the year (see table below for sectors and creative disciplines)
Client budgets ranging from £25k - £20m
International reviews have been conducted across Spain, Greece, Japan, Italy, Canada, United States, Nigeria, France, Russia, S.Korea and Kenya.

Client Sector	Marketing Sector
Financial	Copywriting / Sponsorship / Digital / Interactive ATL / Integrated
Entertainment	Event / PR
Automotive	PR / Copywriting
Travel	Advertising / Direct Marketing
Publishing	Advertising / Direct Marketing / PR
Pharmaceutical / Healthcare	PR / Advertising
Telecommunication	Telemarketing / Sales Promotion / Direct Marketing / PR / Experiential Marketing / Branding / Design
Agency 2 Agency	Advertising / PR / Direct Marketing
Merger / Acquision	PR / Advertising
Retail	PR
Leisure	PR / Advertising / Direct Marketing
FMCG - Food	Sales Promotion / PR - Crisis Management / Packaging Design / Design
FMCG - Drink	BTL Marketing / Engagement Marketing / Experiential Marketing / Field Marketing / Point of Sale / Advertising / Media / Integrated Marketing / Sales Promotion / Design / Direct Marketing

As you can see we have had a busy year! It is clear that from our many face to face meetings with an increasingly wide range of clients (both brand marketing and procurement) that creativebrief is offering a valuable service now, with even more potential in the future.

It is the increasing desire for knowledge about our marketplace and its players that is driving us at creativebrief to look at improving our current services and creating new services for our client and agency members alike.

With considerable investment now confirmed for January 2005, many of these new services will fast become a reality and expansion of creativebrief will accelerate both here in the UK and Internationally.

We look forward to working with you in 2005!