creativebrief
Issue 8 February 2005


2005 - new year, new faces, new offers

It's been a busy new year at creativebrief so far. With major new investment in the business secured and growing client activity, we have plans for significant growth in 2005. As an early part of this, we're delighted to announce the appointment of Tom Lucas to head up our client services division.

Tom brings a wealth of client management experience to the team, based on ten years in top-flight London advertising agencies such as AMV.BBDO, St. Luke's and HHCL/Red Cell. He has worked with Yellow Pages, Sony, Mars, BSkyB, HSBC, Barclays, COI and more. Tom's role will be to lead the offline complement to creativebrief's online platform.

'creativebrief's online offer is unique. Our clients are under enormous pressure to unearth the right service providers, manage them efficiently, and demonstrate their contribution to the business. We've developed a suite of products which allow clients to not just search, interact and select, but also to manage their roster agencies, refer cold calls, monitor emerging talent and radically improve their knowledge of the market. creativebrief really is becoming the ultimate one-stop shop- and now it's just a phone call away.

We're learning more and more about what our clients want and need from us. Over the coming months, I'll be re-engaging a number of clients and taking them through the developments here. With the creativebrief platform as a base, I'm confident we can become the default homepage location for everyone involved with the appointment of marketing service providers.'
More client activity in January

Number of service providers receiving client briefs in January: 25
Number of website searches in January: 6,325
Briefs received in the following disciplines and sectors:

Agency Name

Marketing Sector
Advertising drinks, business-to-business, pharmaceuticals, media
Branding / Design telecoms
Copywriting automotive, financial services
Public relations drinks, automotive, media
Sales promotion drinks


New Service Providers signing up in January include:

Agency Name

Agency Name
Paper Hat Poulter Group
How Relish
HH+S Education Connections
Lansons Dialogue
LM Research Aloha
Golley Slater Capitalize
Mountain CDC Moonfish
Theatre Balance Marketing
KB49 Clockwork IMC
Parker Williams Design Datatronics

 

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