creativebrief
Issue 9 March 2005


Ann Summers looks for the right partner in Spain

Over the last month we have received yet more briefs that have made use of our in-depth resource on foreign agencies. Ann Summers, the UK's No. 1 pleasure retailer, enlisted our international expertise to find and evaluate a number of agencies in Valencia, with experience in advertising, PR, promotional marketing and event management, to promote their brand in Spain.

Faced with the challenge of finding a creative, daring, yet well-respected agency, as well as one located outside of the major marketing hubs of Barcelona and Madrid Gordon Lee, Head of Marketing at Ann Summers, looked no further than creativebrief.

Within two weeks a number of agencies including Saatchi & Saatchi/Zenithmedia, Publips/El Gabinete and Dogma/Poster Publicity had been selected, briefed and chemistry meetings set up for an immediate two-day whirlwind visit by Gordon.
Recent client briefs

UK

Telewest:
Coley Porter Bell have won a design/branding project to launch two new products to the market

Citroen:
Appointed Performance PR in preparation to launch new models to market

International

Scottish and Newcastle:
Ogilvy & Mather Prima Garnet have recently won an advertising review to raise the profile of Kronenbourg, in the Nigerian market

Ann Summers:
See above


Design picks up pace at creativebrief

In recent months we have noticed a growing interest in the design and branding sector at creativebrief. Diageo, Telewest and Tate & Lyle are amongst a number of clients who have recently reviewed design agencies through creativebrief and we are keen to build on the momentum that is picking up in this area. We are currently in talks with a number of other clients who have expressed interest in our growing resource of exciting design agency members.
Our marketing ramps up!

With the new investment in our business and the growing number of client reviews and briefs, we have teamed up with marketing and creative services B2B PR specialists, Golin Harris, to help manage our news and publicity campaigns for the coming year...and beyond.

For the last 18 months we have been hiding our light under a bushel, wanting to prove that the business model works and that clients with marketing budgets are motivated and enthusiastic to use the service. This we have now demonstrated and with the considerable investment into website and company development this year, we feel the time is right to let you know just what we have been achieving over the last year and will do this year.
creativebrief sponsors 2005 Euro Effies Awards

creativebrief is sponsoring the 2005 Euro Effies Awards and we'd like you to enter!
If you haven't already done so, this may be your last chance. The awards deadline is Thursday 31 March. Winners of this year's awards will be announced on the evening of Thursday 20 September 2005 at the Awards Gala in Brussels. For further details on how to enter, log on to www.euro-effie.com

On behalf of all at creativebrief, good luck!Increasing our coverage of international agencies

Over the last month we have updated our database to include yet more international agencies. Our listings for Russia now include over 50 agencies, covering a variety of disciplines including, advertising, digital marketing, branding, PR and production companies.

Looking for an agency abroad? Click HERE to visit our site or call us now on +44 207 478 8200 for more information.

2005 - new year, new faces, new offers

One of the key services creativebrief offers its members is the design skills of our creative team, led by Head of Design, Stewart Austin.

Stewart graduated in 2002 with a degree in design from Kingston University. He is passionate about his craft and has been with creativebrief since its launch, and is certainly making the most of his first opportunity in the creative world as Head of Design of a rising company.

Stewart is one of the key brains behind the development and design of the second version of creativebrief.com, an ambitious project aimed at making the creativebrief online experience as smooth, simple and easy for clients as possible.

Stewart has developed or supervised over 350 showcases in the last two years, building up considerable expertise in the design, layout and arrangement of content.

Stewart is a bit of a sport, music and film fanatic, although supporting Leicester City may suggest otherwise!

More new members come onboard

New service provider agencies signing up in February include:

Agency Name

Marketing Sector
Publicis Advertising
Tequila, Chemistry Integrated Marketing Comms
Method 2 New Product / Face-2-Face Marketing
Porter Novelli, FD Consumer PR
Ergo ID, Coley Porter Bell, Large Smith Walford Branding/Design
Pemberton and Whitefoord, Bell Design Design
Getty Images Images
A'CET Research / Data Processing


Average number of visits per showcase over February:

Agency Name

Marketing Sector
Advertising 98
PR 68
Integrated Marketing 86
DM 117
Sales Promotion 105
Interactive/Digital 93
Branding/Design 101
Experiential Marketing 83
Media 102

 

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