|

Ann Summers looks for the right partner in Spain
Over the last month we have received yet more briefs that have made use of
our in-depth resource on foreign agencies. Ann Summers, the UK's No. 1 pleasure
retailer, enlisted our international expertise to find and evaluate a number
of agencies in Valencia, with experience in advertising, PR, promotional marketing
and event management, to promote their brand in Spain.
Faced with the challenge
of finding a creative, daring, yet well-respected agency, as well as one located
outside of the major marketing hubs of Barcelona and Madrid Gordon Lee, Head
of Marketing at Ann Summers, looked no further than creativebrief.
Within two
weeks a number of agencies including Saatchi & Saatchi/Zenithmedia,
Publips/El Gabinete and Dogma/Poster Publicity had been selected, briefed and
chemistry meetings set up for an immediate two-day whirlwind visit by Gordon.
Recent client briefs
UK
Telewest:
Coley Porter Bell have won a design/branding project to launch two new products
to the market
Citroen:
Appointed Performance PR in preparation to launch new models to market
International
Scottish and Newcastle:
Ogilvy & Mather Prima Garnet have recently won an advertising review to
raise the profile of Kronenbourg, in the Nigerian market
Ann Summers:
See above

Design
picks up pace at creativebrief
In recent months we have noticed a growing interest in the design and branding
sector at creativebrief. Diageo, Telewest and Tate & Lyle are amongst a
number of clients who have recently reviewed design agencies through creativebrief and we are keen to build on the momentum that is picking up in this area. We
are currently in talks with a number of other clients who have expressed interest
in our growing resource of exciting design agency members.
Our
marketing ramps up!
With the new investment in our business and the growing number of client reviews
and briefs, we have teamed up with marketing and creative services B2B PR specialists,
Golin Harris, to help manage our news and publicity campaigns for the coming
year...and beyond.
For the last 18 months we have been hiding our light under
a bushel, wanting to prove that the business model works and that clients with
marketing budgets are motivated and enthusiastic to use the service. This we
have now demonstrated and with the considerable investment into website and
company development this year, we feel the time is right to let you know just
what we have been achieving over the last year and will do this year.
creativebrief
sponsors 2005 Euro Effies Awards
creativebrief is sponsoring the 2005 Euro Effies Awards and we'd like you
to enter!
If you haven't already done so, this may be your last chance. The awards deadline
is Thursday 31 March. Winners of this year's awards will be announced on the
evening of Thursday 20 September 2005 at the Awards Gala in Brussels. For further
details on how to enter, log on to www.euro-effie.com
On behalf of all at creativebrief, good luck! Increasing
our coverage of international agencies
Over the last month we have updated our database to include yet more international
agencies. Our listings for Russia now include over 50 agencies, covering a
variety of disciplines including, advertising, digital marketing, branding,
PR and production companies.
Looking for an agency abroad? Click HERE to visit our site or call us now on
+44 207 478 8200 for more information.

2005 -
new year, new faces, new offers
One of the key services creativebrief offers its members is the design skills
of our creative team, led by Head of Design, Stewart Austin.
Stewart graduated
in 2002 with a degree in design from Kingston University. He is passionate
about his craft and has been with creativebrief since its launch, and is certainly
making the most of his first opportunity in the creative world as Head of Design
of a rising company.
Stewart is one of the key brains behind the development
and design of the second version of creativebrief.com, an ambitious project
aimed at making the creativebrief online experience as smooth, simple and easy
for clients as possible.
Stewart has developed or supervised over 350 showcases
in the last two years, building up considerable expertise in the design, layout
and arrangement of content.
Stewart is a bit of a sport, music and film fanatic,
although supporting Leicester City may suggest otherwise!

More
new members come onboard
New service provider agencies signing up in February include:
Agency
Name |
Marketing Sector |
| Publicis |
Advertising |
| Tequila,
Chemistry |
Integrated
Marketing Comms |
| Method 2 |
New Product / Face-2-Face
Marketing |
| Porter Novelli, FD Consumer |
PR |
| Ergo ID, Coley Porter Bell, Large Smith
Walford |
Branding/Design |
| Pemberton and Whitefoord,
Bell Design |
Design |
| Getty Images |
Images |
| A'CET |
Research / Data Processing |

Average number of visits per showcase over February:
Agency
Name |
Marketing
Sector |
| Advertising |
98 |
| PR |
68 |
| Integrated Marketing |
86 |
| DM |
117 |
| Sales Promotion |
105 |
| Interactive/Digital |
93 |
| Branding/Design |
101 |
| Experiential Marketing |
83 |
| Media |
102 |
|