Superbrands
Superbrands (UK) presents opinion on branding primarily through three core programmes; Superbrands, Business Superbrands, and CoolBrands. Each annual programme uses an independent selection process that seeks the opinion of an expert council and a nationally representative sample of consumers to generate a ‘Top 500’ league table. The results are published in the national and trade press. Brands in the Top 500 are awarded the status of ‘Superbrands’, ‘Business Superbrands’ or ‘CoolBrands’ depending on the programme in which they have succeeded. These leading brands also have the opportunity to become members of a wider paid for programme, which help them maximise their status. Membership benefits include a use of an exclusive award stamp and access to members-only networking events.

For more information, please visit www.superbrands.uk.com