Industry links:
Superbrands
Superbrands (UK) presents opinion on branding primarily through three core programmes; Superbrands, Business Superbrands, and CoolBrands. Each annual programme uses an independent selection process that seeks the opinion of an expert council and a nationally representative sample of consumers to generate a ‘Top 500’ league table. The results are published in the national and trade press. Brands in the Top 500 are awarded the status of ‘Superbrands’, ‘Business Superbrands’ or ‘CoolBrands’ depending on the programme in which they have succeeded. These leading brands also have the opportunity to become members of a wider paid for programme, which help them maximise their status. Membership benefits include a use of an exclusive award stamp and access to members-only networking events.
For more information, please visit www.superbrands.uk.com
Euro EFFIES®
Introduced in 1996 to reward advertising that builds brands across borders, the Euro Effies were the first pan-European advertising awards to be judged on the basis of effectiveness. The EFFIE award, introduced in 1968 by the New York American Marketing Association and now celebrated in almost 40 countries, is the symbol of proven advertising effectiveness and a tribute to the client & agency partnership. In addition to the Euro Effies, there are regional programmes in Asia Pacific, the Middle East, North Africa and Latin America.
The goal of marketing communications is to help marketers achieve their marketing objectives. The philosophy behind the EACA Euro Effies is that commercial communications should be recognised for their ability to achieve those objectives, beyond any reasonable doubt, and for their important role in marketing. The EFFIE programme supports and promotes the role of advertising as an effective and efficient use of marketing resources.
The governing principles of the Euro Effies programme are:
For more information, please visit www.euro-effie.com
Introduced in 1996 to reward advertising that builds brands across borders, the Euro Effies were the first pan-European advertising awards to be judged on the basis of effectiveness. The EFFIE award, introduced in 1968 by the New York American Marketing Association and now celebrated in almost 40 countries, is the symbol of proven advertising effectiveness and a tribute to the client & agency partnership. In addition to the Euro Effies, there are regional programmes in Asia Pacific, the Middle East, North Africa and Latin America.
The goal of marketing communications is to help marketers achieve their marketing objectives. The philosophy behind the EACA Euro Effies is that commercial communications should be recognised for their ability to achieve those objectives, beyond any reasonable doubt, and for their important role in marketing. The EFFIE programme supports and promotes the role of advertising as an effective and efficient use of marketing resources.
The governing principles of the Euro Effies programme are:
- EURO EFFIES exist to promote and recognise excellence in commercial communications among campaigns that have run and can prove effectiveness in at least two European countries.
- EFFIE stands for a consistent philosophy and a rigorous set of practices, built around the demonstrated ability of advertising to achieve marketing goals.
- EFFIE is first and foremost an effectiveness award, based upon proven results in the market place. Creative execution is seen as part of the EFFIES process and is factored into the judgement for an EFFIE award.
For more information, please visit www.euro-effie.com
Marketing Society Scotland
The Marketing Society Scotland aims to help build a world class marketing community in Scotland. Its aim is to increase the size and quality of the Scottish marketing community by connecting marketing and marketing services professionals, promoting best practice and helping ensure that effective marketing is recognised as central to business success.
Its Key Strategies are:
For more information, please visit www.marketingsocietyscotland.com
The Marketing Society Scotland aims to help build a world class marketing community in Scotland. Its aim is to increase the size and quality of the Scottish marketing community by connecting marketing and marketing services professionals, promoting best practice and helping ensure that effective marketing is recognised as central to business success.
Its Key Strategies are:
- To create 3 world class events a year (Awards / Conference / Annual Dinner) with a wide range of smaller more discrete activities
- To improve the appreciation of marketing and profile of the MSS within broader business community and Government
- To build an effective direct relationship between as many marketing professionals (client and agency) in Scotland as possible
For more information, please visit www.marketingsocietyscotland.com
Irish International Business Network
IIBN is a global, not for profit organisation which brings together successful Irish entrepreneurs and business men and women. The objective of IIBN is to facilitate greater communication and connectivity between Irish business communities throughout the world with a view to identifying and exploiting opportunities.
Headquartered in London, IIBN also has a chapter in New York which was launched in April 2008 and hosted by the Irish Consulate in Park Avenue. A Dublin chapter will be launched on 28th September 2009 and one of IIBN’s key aims is to establish IIBN Chapters in all of the major cities which have strong Irish networks.
Business connections are facilitated via regular events and past speakers in London and NY have included the legendary entrepreneur Lochlann Quinn, Ray Nolan, Founder of Hostelworld.com; Paul Costelloe, the fashion designer; Jerry Kennelly, the Founder of Stockbyte; Padraig O’Ceidigh, CEO, Aer Arann and Barry Maloney, General Partner, Balderton Capital. Typically, each evening attracts over 150 members.
IIBN is a membership organisation and open to all Irish, first, second and third generation. General membership costs £95 a year which covers entrance to all speaker lead events, online connection to other members and access to the Mentoring programme. For further information contact Fionuala Pender, Director, IIBN at fionuala@iibn.com
For more information, please visit www.iibn.com
IIBN is a global, not for profit organisation which brings together successful Irish entrepreneurs and business men and women. The objective of IIBN is to facilitate greater communication and connectivity between Irish business communities throughout the world with a view to identifying and exploiting opportunities.
Headquartered in London, IIBN also has a chapter in New York which was launched in April 2008 and hosted by the Irish Consulate in Park Avenue. A Dublin chapter will be launched on 28th September 2009 and one of IIBN’s key aims is to establish IIBN Chapters in all of the major cities which have strong Irish networks.
Business connections are facilitated via regular events and past speakers in London and NY have included the legendary entrepreneur Lochlann Quinn, Ray Nolan, Founder of Hostelworld.com; Paul Costelloe, the fashion designer; Jerry Kennelly, the Founder of Stockbyte; Padraig O’Ceidigh, CEO, Aer Arann and Barry Maloney, General Partner, Balderton Capital. Typically, each evening attracts over 150 members.
IIBN is a membership organisation and open to all Irish, first, second and third generation. General membership costs £95 a year which covers entrance to all speaker lead events, online connection to other members and access to the Mentoring programme. For further information contact Fionuala Pender, Director, IIBN at fionuala@iibn.com
For more information, please visit www.iibn.com
How-Do
Covering the North West of England, How-Do is the UK's only regional website focused on providing news, information, insight and events to senior decision makers working within the creative, media, digital and marketing communities. Launched in 2007, How-Do has become a must-read website for the North West's movers and shakers, attracting in excess of 40,000 unique visitors per month and having over 800,000 pages read per month. In addition to its market leading web presence, How-Do is developing an increasingly strong reputation as an events company, working with high profile national and international names from the sector to deliver industry specific training, conference and awards events to the highest level.
For more information, please visit www.how-do.co.uk
Covering the North West of England, How-Do is the UK's only regional website focused on providing news, information, insight and events to senior decision makers working within the creative, media, digital and marketing communities. Launched in 2007, How-Do has become a must-read website for the North West's movers and shakers, attracting in excess of 40,000 unique visitors per month and having over 800,000 pages read per month. In addition to its market leading web presence, How-Do is developing an increasingly strong reputation as an events company, working with high profile national and international names from the sector to deliver industry specific training, conference and awards events to the highest level.
For more information, please visit www.how-do.co.uk
South West Design Forum
The South West Design Forum aims to maximise economic opportunities for the South West by promoting the vital role of design and innovation in business.
The South West Design Forum aims to maximise economic opportunities for the South West by promoting the vital role of design and innovation in business.
It has grown to become the umbrella body for design in the region with approximately 1500 members, covering six sub-regional forums. They are:
- Cornwall Design Forum
- Somerset Design Enterprise Network
- Designed in Devon
- West of England Design Forum
- Gloucestershire Design Forum
- Dorset Design Forum
It is the voice of the design industry in the South West of England.
For more information, please visit www.swdf.co.uk
Rock's Backpages
Rock's Backpages is the world's largest archive of rock writing and music journalism online, featuring thousands of articles on artists from Aaliyah to ZZ Top and Elvis Presley to Eminem. It boasts reviews and interviews – including audio files – by the most respected music writers of the last 50 years. RBP has been voted one of the Top 20 Music Sites in the Observer, the Independent, the Daily Telegraph, and other publications.
For more information, please visit www.rocksbackpages.com
Rock's Backpages is the world's largest archive of rock writing and music journalism online, featuring thousands of articles on artists from Aaliyah to ZZ Top and Elvis Presley to Eminem. It boasts reviews and interviews – including audio files – by the most respected music writers of the last 50 years. RBP has been voted one of the Top 20 Music Sites in the Observer, the Independent, the Daily Telegraph, and other publications.
For more information, please visit www.rocksbackpages.com
EACA International School of Advertising and Communications
In 2009 the EACA (European Association of Communication Agencies) launched the EACA International School of Advertising & Communications which ran a series of highly successful workshops and training courses across Europe. For 2010 the School has developed and broadened its offer of courses and workshops to meet the needs and demands of agencies, agency associations and individual communication practitioners across the region. The purpose of the School is to help raise professional standards across the communications industry by training and developing the skills and talents of its practitioners. The EACA believes that it is only by raising professional standards that communication agencies will increase both their real and perceived value in the eyes of their clients and thereby ensure that their long term contribution is more highly valued and, ultimately, they become more profitable. The vision for the EACA International School is to become the premier pan-European training and education partner for the communications industry.The EACA runs training courses and workshops across EMEA and covers all the key disciplines in the communications industry, if you are interested in hearing more about our courses, or joining our faculty please contact the School's Founding Principal Micky Denehy micky.denehy@eaca.be
For more information, please visit www.eacaschool.eu
In 2009 the EACA (European Association of Communication Agencies) launched the EACA International School of Advertising & Communications which ran a series of highly successful workshops and training courses across Europe. For 2010 the School has developed and broadened its offer of courses and workshops to meet the needs and demands of agencies, agency associations and individual communication practitioners across the region. The purpose of the School is to help raise professional standards across the communications industry by training and developing the skills and talents of its practitioners. The EACA believes that it is only by raising professional standards that communication agencies will increase both their real and perceived value in the eyes of their clients and thereby ensure that their long term contribution is more highly valued and, ultimately, they become more profitable. The vision for the EACA International School is to become the premier pan-European training and education partner for the communications industry.The EACA runs training courses and workshops across EMEA and covers all the key disciplines in the communications industry, if you are interested in hearing more about our courses, or joining our faculty please contact the School's Founding Principal Micky Denehy micky.denehy@eaca.be
For more information, please visit www.eacaschool.eu