AMC Helping brand owners and their agencies grow valuable brands. Strong brands are the most valuable assets a company can own. AMC specialise in offering actionable, pragmatic advice on all aspects of brand building based on many years of experience in growing valuable brands and companies.
This strategic input is given in a straightforward and commercially astute way allowing clients to move forward at a greater pace. The best strategy if not capable of easy communication and of effective implementation is useless.
For more information, please visit www.andrewmarsdenconsulting.com
The wine industry is highly competitive with global wine production, duties, health and green issues emerging as key drivers of change. The need for powerful marketing and PR to add value has never been stronger. Philip has a unique perspective on the needs of Industry backed by experience and a proven track record.
For more information, please visit www.philipgoodband.com
John Chambers has spent over 20 years in the world of media with the UK’s largest privately owned media company the Haymarket Media Group and has now moved on to set up his own media marketing consultancy The Global Client Business Ltd.
For more information, please visit www.globalclientbusiness.com
A seasoned professional who brings a wealth of experience to bear on real life problems with marketing effectiveness and accountability. With more than 50 clients over 25 years, he tackles all sizes of problem with metrics, KPIs and scorecards; ROI modelling and optimisation; media management process, briefing and planning, variance analysis, budget setting, and optimal media selection; contact points and optimisation; innovation process, NPD forecasting and portfolio ROI; production process, tighter brand compliance, reducing complexity, faster turnaround, better procurement. A trusted advisor with a fantastic network of associates and actual experts and extensive experience to share.
For more information, please visit www.robertshaw.org
Michael has taken part in, led or coached 600 pitches, many successful, many not but learning from all. Until recently at Saatchis where he set up Team Saatchi. A former Olympic competitor, high hurdles at Tokyo and Mexico, he believes coming second is coming nowhere!
For more information, please visit www.pitchcoach.co.uk
Lionel Zetter is a public affairs specialist with nearly 30 years experience in the industry. He has worked in the House of Commons and the House of Lords, and in Conservative Central Office. He was a Conservative Parliamentary candidate in 2005. He is a Fellow of the Chartered Institute of Public Affairs, a Fellow of the Royal Society of Arts, and a Members of the National Union of Journalists.
Lionel has been an Associate Director at the Media Information Group, and Company Secretary of Political Research and Communications International. He was then Managing Director of Parliamentary Monitoring Services Ltd and Political Wizard Ltd, before becoming Deputy Chairman of Dods Parliamentary Communications Ltd. He has also been Chairman of the Government Affairs Group, and President of the CIPR. Currently Lionel is a Director of the polling company ComRes, and a director of the Enterprise Forum. He is also Vice President of PublicAffairsAsia. He is a member of the PR Week Power Book, and was the 2008 Public Affairs News Personality of the Year. He has published the ‘Political Campaigning Handbook’ and ‘Lobbying – the Art of Political Persuasion’.
For more information, please visit www.lzconsulting.co.uk
Relationship Audits & Management
Simon started his career in advertising with Benton and Bowles working with blue-chip client like Sony and General Foods before moving to Young and Rubicam where he won an advertising effectiveness award for Fine Fare Supermarkets. He subsequently joined Grey Advertising where he became the first marketing director in a major advertising agency and was part of the team that doubled the agency's size in three years. Simon's career then took him into the design industry where he became marketing director of Michael Peters which was then Europe's leading independent agency.
Two years later he set up his own packaging design company - Wickens Tutt Southgate which rapidly became a top ten agency with a profile to match. Simon sold his part of the business to set up Relationship Audits & Management at the end of the nineties. Simon is a frequent contributor to trade press and regularly speaks at industry conferences on client-agency relationships.
For more information, please visit www.relationshipaudits.com
Steve Greensted is a business consultant who specialises in digital marketing strategy, particularly for business to business clients. He is as active in teaching these new marketing skills to students as he is in helping clients whose digital marketing needs a serious reappraisal. For more information, please visit www.thegreenstedconsultancy.co.uk
Simone Laraway has been developing New Business opportunities for clients from across the marketing services sector for over 8 years. Working with small to medium sized companies and successfully opening the doors to potential new clients. She established Flourish New Biz Ltd in 2007 to offer advice, training and traditional New Business services. She is also a vocal coach and offers courses in developing vocal confidence for the phone, presentation and everyday life.
Flourish New Biz Ltd helps companies of all shapes and sizes understand the importance of cold calling within their business.Running a variety of training programmes to help companies understand how to turn a cold call into exciting prospects. Flourish is also a boutique agency where we do your cold calling for you. We never have more than 9 clients at any one time. You will receive the personal service your business deserves and be rest assured that we have no clients from the same sector or who are in competition.
If you want to learn more than please do not hesitate to contact me on 0208 539 5400 or 07860569394. Email- simone@flourishnewbiz.co.uk
For more information, please visit www.flourishnewbiz.co.uk
Allison has worked largely for service sector businesses, starting at one of the top 5 consultancies, then using her management skills in a multinational relocation business, before moving on to the marketing and communications sector. She has worked at board level in local, regional and London agencies, applying strategic thinking, developing businesses and people, and improving commercial returns. Allison combines a shrewd business sense with the ability to understand the human issues involved in any group working together. Honest and forthright, she tells it how it is!
For more information, please visit www.consultrix.co.uk
Back in 2006, after a ten year stint in sales and marketing Chris Robinson found his reputation as a good award entry writer meant people kept asking for his help and advice. So, one day, when feeling a little entrepreneurial, he had a look in Google and noticed that no company offered award entry writing as a specialism. Thus came the idea for Boost: the world's first specialist award entry agency, as endorsed recently when a BBC documentary joked that boost was "an obvious contender for the Spotting the Gap in the Market Award".
Boost Marketing is the UK's first award entry agency. They have helped over 50 companies win awards, and their approach involves measuring the impact and return on investment of initiatives, as well as writing compelling award submissions. In the three years since the company started in 2006, Chris and his team of award entry writers have helped over 50 companies to win nearly 100 awards.
For more information, please visit www.boost-marketing.co.uk
Steve Meredith has spent most of his career as a copywriter and Creative Director in some of London’s best Advertising Agencies, picking up a fair share of creative awards along the way. More recently he has diversified by writing, producing and directing for clients outside the traditional advertising arena.
At icreate4 he writes and produces original commercial content across different media platforms, for a diverse range of clients. From TV commercials to online virals, corporate films to press and print, direct mail to video email, icreate4 has the means and ability to take on a project and see it through, on budget and on time with fresh thinking and high production values to the fore.
For more information, please visit www.icreate4.com
Hertz:Radio supplies radio Expertise and Passion to advertisers and agencies, qualities much needed in our visually-obsessed marketing environment. Tony Hertz is not only the UK’s most highly-awarded radio copywriter/director, but also the only UK radio specialist who’s been a major international agency creative director. (UK/Tokyo/Brussels) His highly acclaimed presentation/creative coaching Radio for Art Directors© has travelled to 27 countries and has been a featured workshop for 2 years at Cannes Lions.
Hertz:Radio also offers consultation, coaching and creative input to all forms of sound communication – website, recorded telephone and public messages, call centre scripting and performance.
For more information, please visit www.hertzradio.com
Helping organisations profit from stronger communications. Hepburn Communications offers strategic counsel at a senior level to ensure you deliver your business objectives and connect with your audience.We provide:
- Innovative communications strategies with clear commercial objectives
- Internal and external audits on your communications activities and expenditure
- Political and public sector campaigns
- High level perception audits
- Media strategy and training
Paul Burns worked at Saatchi & Saatchi for 24 years with many of their biggest clients. For nine of those years Paul had the additional role of Training and Development Director. He created the most innovative and award-winning training and development plans in the advertising industry with proven and demonstrable business-building benefits.
The Burns Unit tlc’s proprietary Training & Development model is now available to communication businesses and marketing departments who need help in creating a more focused and strategic approach to the training and development of their people.We will identify learning needs and construct a strategy to deliver the right plan for the right people and critically align them to the culture and specific needs of your business. The Burns Unit tlc has also built up a team of expert training and development professionals who can be deployed to any specific need as required.
For more information, please visit www.theburnsunit.co.uk
Rebecca Caroe works for Creative Agency Secrets doing business development for agencies.
She will train your team in her 8-step methodology, help them write a business development plan for the agency and, if needed, assist with delivery. Whether you need someone to kick-start your new business programme or just an experienced professional to mentor the senior team she can probably help you out. Rebecca works with all types of creative agency from two man start-ups to large organisations. She specialises in "making new business happen" setting in place processes and methodologies to keep the pipeline full even when the agency is busy with client work.
What she is not: a cold calling, appointment-setting, press relations-getting gofer.
For more information, please visit www.creativeagencysecrets.com
Michael Everett is an experienced creative director and advertising writer. During a long and accomplished career, he has created content for all types of media, winning many awards and working for many large marketing companies, notably Procter and Gamble, GlaxoSmithkline, Mars, Nestlé, Unilever and Johnson and Johnson.
Unusually for an advertising creative person, he relishes developing marketing and communication strategies. Amongst other services Michael offers are training and mentoring. Most recently he has helped to re-structure a leading Middle Eastern agency, training staff, introducing systems and mentoring the creative department.
For more information, please visit www.mikeeverett.co.uk
Organisational Development Direct: Helping individuals, teams and organisations create sustainable growth and brighter futures We specialise in organisational change and development and over the last 10 years have worked in most sectors.
We will work with you to enhance the performance of your organisation and build the capability of individuals and teams.
Dr Nick Kambitsis is the Managing Director of Organisational Development Direct and from his 10 years in OD has a large network of colleagues and associates that he regularly works with on projects.
For more information, please visit www.oddirect.co.uk
As a writer, Paul often wonders about “about” pages and composing personal profiles. But how to sum up 30 years writing ads in 150 words and avoid the inevitable resume dreariness? Tough brief, but here goes: Skip the linguistics degree, the obligatory mention of working in London’s top ad agencies and the shelves of industry awards. By all means namedrop work for clients like Nike, BT, Sony Playstation, Tesco, British Airways, Natwest and Waitrose wherever humanly Stella Artois possible. Do include bags of creative director experience. Name also happy customers like DDB, Wollf Olins and clients big and small who keep coming back for the TV scripts, pitch help, web content and strategic insights. Don’t forget decades of D&AD jury service: high standards are important. Lastly note that while speed and reliability of delivery is strikingly similar, any likeness to a famous cartoon character is entirely coincidental. For more information, please visit www.paulhodgkinsoncopywriter.com
Brand Funded Content / Strategic AlliancesDuring his agency career Patrick Roberts held senior positions with some of the largest advertising groups in the UK and internationally including Saatchi and Carat. He has played key roles in the establishment of media departments in overseas markets and managed client service teams. He worked on the accounts of some of the largest global advertisers developing communications strategies, managing clients' international media campaigns and conducting client training programmes.He set up pbrmedia as a consultancy specialising in brand funded content and strategic business relationships. It works with advertisers, agencies, the media and independent content producers to create commercial communications that engage consumers via all relevant media. It also helps businesses in similar or related sectors create partnerships for the exploitation of mutually attractive marketing opportunities.Its aims are to:
- Effectively enhance a brand’s equity and generate long term positive marketing effect through the development and exploitation of media content
- To help to create and exploit new and profitable business opportunities through the establishment of enduring, relevant commercial relationships.
Mark helps teams make their business more customer centric, getting them to stand in the customers shoes to challenge and change.Sometimes modernising, mostly grooming or innovating challenger brands and occasionally unblocking conflicting perspectives, but always the catalyst to accelerate and make things happen.A director at Saatchis for a decade, during their early heydays, Mark has a wealth of experience, examples and techniques that inspire fresh thinking. For more information, please visit www.marksinclair.co.uk
Tina Fegent runs a Marketing Procurement Consultancy working with clients to make sure that they are getting the best value and the best commercial deal for all parties involved in the agency: client relationship.With her unique experience of working for both clients and agencies and one of the first in the UK to get involved in this area, she plays an invaluable role in supporting the creativebrief offering.This can cover support for the client procurement team in a pitch, reviewing contract and fee compliance through to offering insight into how to manage agencies on a long term basis. For more information, please visit www.tinafegent.com
Harvest specialises in corporate development, particularly all aspects of M & A, helping clients with mergers and growth strategies; grooming; exit strategy planning, valuing and value realisation.Harvest is run by Jim Surguy who is well known as a conference speaker, writer and industry commentator. He has initiated and advised on many of the best known deals in the industry. For more information, please visit www.Jimsurguy.com
Harold is a creative polymath who is particularly passionate about online media, live performance and education. He has most recently completed three years developing online educational resources for the National Theatre; he and his small in-house team were nominated for a BAFTA award for 'Interactive Creative Contribution' in 2009 for the National Theatre's Online Tour.He is now working with the same team, and other 'Friends' from the industry to provide film, multimedia, theatrical, musical and educational services to corporate clients and the arts & cultural sector. For more information, please visit www.johannesfactotum.com