Legal & General pitch update
Well, if it was feeling a little quiet in the world of media pitching, you'll be grateful for Legal & General, which is enlisting no fewer than nine agencies to pitch for its account, even though it spends a mere £3.5 million above the line.
Indeed, the company is holding three separate pitches: full service (to involve Carat, MEC and PHD); digital (with Steak, Harvest and BLM Quantum); and trade (involving Ptarmigan, Just Media and BLM). The complex proceedings are being overseen by creativebrief. Good luck to all involved.
Consultancy man takes top European role at Coca-Cola
Coca-Cola has appointed a new director of creative development for Europe, a move that is expected to kickstart the review process for its delayed design and branding roster overhaul.
Coley Porter Bell client services director Guy Duncan will take up the mantle for the European region from 8 June. Coca-Cola has made an unprecedented move in hiring a candidate from a design and client services background for the role, which has previously been filled by figures with advertising and strategic planning experience.
Duncan will work alongside Coca-Cola European design manager Karen Fream, reporting directly to the company's corporate creative excellence director J Mildhenall, and ultimately to European marketing director Gianluca Carpiceci, according to a spokeswoman for Coca-Cola.
Duncan will lead both the London and Brussels teams for creative excellence and design, as well as developing strategy for all brands including Coke, Fanta and Sprite. He replaces Alessandro Andolina, who held the role for 18 months.
According to the spokeswoman, Duncan will oversee work arising from the design and branding roster, currently being put together with the help of creativebrief (DW 8 November 2007). The roster overhaul has been delayed because of 'other projects', says the spokeswoman. 'Alessandro (Andolinal) has been "off post" for a while, which has meant the sheer scale of work put the roster review back.'
Blue Marlin, Brandhouse and The Brand Union are among groups that are understood to have submitted applications for a place on the roster, which will feature a 'mix of capabilities', though official appointments have yet to be confirmed.
Recent design, branding and packaging projects, say a number of sources, have been handled by off-roster and contracted groups.
Epoch Design, which worked in conjunction with Coca-Cola's in-house team to launch Fanta Still earlier this year, is understood to have resigned a contract for Coca-Cola's below-the-line work, without applying for a place on the roster.
London consultancy LFH, which is contracted to Coca-Cola Europe for production, artwork and adapted design, is understood to have completed projects for BPM, Dorna Water and Happiness Factory, while consultancy Vivid Brand is thought to be working on strategic projects for the soft drinks giant.
Brand packaging consultancies Pearlfisher, Paris-based CBA, Coley Porter Bell and Iris are also understood to have recently undertaken creative projects for the company.
Vicky Bullen, chief executive of Coley Porter Bell, says that a replacement for Duncan is still to be decided, but the post will probably be filled internally.
