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Case Studies

Case Study

A tale of unleashing potential

By Aesop

Avanti were looking for a fresh start. They needed a narrative that was compelling and meaningful for an internal audience, something that would act as a rallying cry for employees and galvanise them by describing a purpose that everyone could believe in.

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Case Study

Sharps: Empowering the customer by modernising the design visit.

By Rawnet Ltd

The result is a new experience that brings Sharps’ online presence in line with their offline and above the line campaigns while being empathetic to a potential customer’s state of mind while browsing.

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Case Study

Up close and personal with Harvey Nichols

By Indicia

To identify the loyal customers of the iconic Knightsbridge store and help bring them to life, we matched them to our Interact database and built an understanding of their profile, location and value. This helped us identify both the key similarities and differences in the custom

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New Work

New Work

Plastic Oceans UK

By TBWA\London

Did you know by 2050 there could be more plastic in the ocean than fish? To highlight the urgency of the threat to the oceans if the current…

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New Work

Lidl

By TBWA\London

Our OOH Christmas campaign for Lidl highlights the retailer’s strongest festive food offering yet. We take a swipe at M&S and Waitrose, by '…

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New Work

Harvey Nichols

By TBWA\London

This year for Harvey Nichols we brought Instagram to real life with the world’s first shoppable Christmas carolers all wearing fabulous Harv…

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New Work

Booking.com

By Ketchum Ltd

Booking.com, the global leader in connecting travellers with the widest choice of incredible places to stay, partnered with Christian Cowan …

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BITE

BITE provides insight into topical marketing trends and inspirational work from agencies around the world. Curated by the Creativebrief team

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Agency Insight Papers

Insights

Who won Christmas hearts?

Ten retailers. Ten festive adverts. One almighty battle for the hearts and minds of the nation. Discover how we read customer emotions to rank which ads pack the biggest festive punch... https://intermarketing.com/xmas-adorescores/

Insights

Could the gaming industry’s success with micro-payments be a lesson to us all?

The subscription model is proving hugely popular across the full spectrum of media platforms, be it TV and film, music streaming or press, but for every Netflix and Spotify that have hit the sweet spot, there are some sectors still struggling to get the offering right. Would a gaming-style pay-per-read micro payment model work here? From gamification to micro-payments, the impact of the success of gaming on the wider marketing industry should not be underestimated.

Insights

What made charities thrive in the past is now threatening to hold them back

For the longest time charities have felt a kind of immunity from disruption, a sanctity driven by the donor’s emotional connection to a cause they support. But it is rapidly becoming clear that even the third sector is not immune from disruption as brands start tapping into consumers’ consciences. In the past charities have relied heavily on regular gifts, however, the fundraising landscape has been disrupted beyond all recognition and charities are facing the biggest challenge in their history.

Insights

Marketers: Take back control of your data but please, do it properly

GDPR has given businesses a glimpse into the complex world of data rights and the people around the table in the boardroom have initiated a land grab without understanding the full implications. Suddenly clients are starting to use glorified CRM systems to monitor the performance of an ad campaign using tech that is simply not fit for purpose. So please, marketers, by all means take back control of your data but if you want to reap the benefits it is essential you put in the groundwork first.


BITE trends & Insights

Fuel Your Imagination

Pantone's 2019 Colour of the Year

2018 has been quite a year. The news cycle has seemingly continued to grow darker and darker, with many choosing to ignore it entirely. Alas, ignore it we can’t but perhaps there’s a more optimistic year looming up ahead.

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Hot Pick

Booking.com, 'House of Sparkle' by Ketchum

It seems to me that, while Christmas brings with it many a unique and wonderful offering, what it also leaves in its wake is, glitter, and lots of it.

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Trend

Treat myself? Oh go on then

Indulging has historically been considered as both frivolous and childish. But our social listening tool told us that as a result of demanding lifestyles, people are increasingly spending money and time on “kidulting” experiences.

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Hot Pick

No1 Rosemary Water, 'Secret' by Peanut & Crumb

At the heart of many a book, film and song, is the longing for eternal life, a wish to pause time. It is a romantic notion, but one which permeates society, speaking to a collective reticence to age.

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