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Agency Insight Papers
Christmas debrief: how did the high street fare?
With the holiday shopping season done for another year, we assess the aftermath – and find glimmers of hope for brands that understand the new retail landscape…
Is the logo still the most important part of a brand's image?
Our article from March 2018 was one of Design Week’s 10 biggest stories of the year. In it we ask – what’s in a brand? We discuss how a company’s character is made up of so much more than its logo, from its sound to its app icon.
BITE trends & Insights
The British Army, 'Your Army Needs You, and Your Resilience' by Karmarama
Karmarama’s latest recruitment campaign for the British Army, ‘Your Army Needs You, and Your Resilience’ aims to disparage millennial misconceptions and reveal the potential within each individual.Read More
Should brands be signing up to Veganuary?
Earlier this week I desperately tried to eavesdrop as three workmen discussed Greggs’ latest creation: the vegan sausage roll. I never did find out what they thought but I did, unfortunately, see Piers Morgan’s faux vomit when he sampled the roll on Good Morning Britain.Read More
Tech Trends 2019
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Transformative Growth in 2019
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The Future of Social Activism
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