Market and Mindset Shifts Have Given Rise to the Culturally Conscious Consumer


There are only two types of people in our world: 1. Culturally Unconscious Consumers;

2. Culturally Conscious Consumers. The former are in decline whilst the latter continues to grow. Many of us still oscillate between these two distinct mindsets. But the icy-cold reality of the world in which we market is that the consumer’s just not that into us. So what do we do? Well, as Rishad Tobaccowalla says “the future does not fit in the containers of the past.”