We created a visual identity and pack design for the launch of Day2, a brand focused on building a more sustainable future for our planet.

Day2 is a mindset. It is not defined by a product or a category and for this reason the identity needed to embody a purpose more than a product.

The brands pioneering spirit inspired us to create a visual identity to challenge convention. The visual style revolves around a 'less / greater than' symbol to reflect the philosophy that 'less is more'; less waste, less damage, more sustainable.

Day2 received silver at the 2019 Transform Awards Europe for best us of packaging.


Day 2

How do we design for a purpose not a product?

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1HQ Brand Agency