Preparing your brand for the subconscious tipping point behind veganism


We’ve just had a record Veganuary with over 250,000 sign ups. Many already know about the animal welfare issues and associated environmental impacts, so why the sudden tipping point? In our work with The Food People, we analysed the subconscious drivers of the latest 2019-2020 trends. This led us to uncover three key cultural drivers of social acceptance, that impact upon our system 1, and make us feel we want to join in. Read the full story at