100+
Pieces of media coverage
7.98M
Influencer social reach

To support the ‘Keep It Bud Light’ ad and campaign launch, we worked with a number of influencers to takeover London Fashion Week with Bud Light blue and white.

We planned a three-pronged approach to ensure we made the most impact across LFW using leisurewear seen in the ad including, Bud Light kimonos, sliders, bum bags and scarfs.

How?

DAY ONE

Our celebrity influencer, Daisy Lowe, was sent out in full Bud Light leisurewear to get spotted outside LFW shows. She dressed up in our Bud Light luxury kimono, sharing snaps and posts from her own account on the way to the location. Once she arrived, we got the killer PR shot to appear in Fashion Week coverage.

DAY TWO

We sent out three models to get snapped at London Fashion Week, each wearing a different kimono design. They then headed down to The Strand to get papped outside in a group.

DAY THREE

On the last day of LFW’s weekend, we paid various influencers to follow the LFW trend and post pictures on their social channels as they wore and styled the Bud Light kimono their own way.

Following this, we issued a media announcement highlighting that consumers will soon have the chance to buy their own Bud Light merchandise (following LFW’s hottest trend) soon.

480.9M
Reach of media coverage
36
Influencer social media posts
853.1M
Estimated impressions of media coverage
33,290
Total engagement of social posts

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Keep It Bud Light at London Fashion Week

To support the ‘Keep It Bud Light’ ad and campaign launch, we worked with a number of influencers to takeover London Fashion Week with Bud Light blue and white. We planned a three-pronged approach to ensure we made the most impact across LFW using leisurewear seen in the ad incl

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