In February 2018, following a competitive pitch, 3MZ won the Nestle Lindahls UK PR and Social media business.
Identify and manage a robust social media strategy, launching Nestle Lindahls to the UK market. Driving brand awareness and product consideration to a tailored audience.
Informed by insights, we identified a channel and content approach that aligned marketing and brand objectives with growing creative trends, leveraging channel formats to help amplify different product messaging with audiences.
The opportunity resulted in a primary presence across Instagram and Facebook, tapping into channel nuances to both build an engaged community and aid discovery. By creating an ownable playful, yet informed creative approach we’re able to both entertain and educate our growing community, which we supported with an agile paid media strategy to drive sales.
By launching a niche influencer programme – targeting leading influencers across a variety of passion points from fitness to food, we were able to create bespoke product stories to drive awareness and relevance.
From insights driven strategy to planning, production, content writing and community management - the entire piece has been managed in house. Utilising the full capabilities of 3MZ to bring the brand story to life across owned channels.
- 0% to 34%
- SOV increase
- 1.8m 10 second
- Video views
- Average engagement rate