Dayinsure - Display

The challenge

Dayinsure provides flexible temporary car, van and motorhome insurance, as well as learner driver insurance.

As a brand that relies heavily on search, we recommended they reinvest a proportion of their spend towards new channels that would not only build awareness but also drive a high response.

Our solution

Our team of digital experts pinpointed Google Smart Display as the ideal solution. By combining strategic audience targeting with adaptable messaging, we knew we could persuade them to click through and purchase insurance policies.

Utilising Smart Display, we produced a full creative suite designed to suit any available inventory space. We then used automated bidding strategies to target ideal ad positions and times of day based on which inventories would deliver the highest return on investment.


90%
lower cost-per-click than paid search
+ £2
marginal increase in CPA compared to paid search

Since partnering with Accord, we have been very impressed with the standard of work they produce. We are always kept in the loop with any updates on the account and the team is more than happy to help with any request. I would highly recommend Accord to anyone as we're really pleased with the results of the partnership so far and look forward to continuing to work together in the future.

Katie Ryan, Brand Manager, Dayinsure

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Dayinsure: the power of display

As a brand that relies heavily on search, we recommended Dayinsure reinvest a proportion of their spend towards new channels that would not only build awareness, but also drive a high response.