Subscription Brands: How marketing can help you avoid becoming collateral damage in a financial crisis

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About this event

Join us for this virtual session when we'll look at what steps can be taken to survive the subscription downturn as well as 5 golden rules that brands should be looking at. The conversation will be based on our thought leadership which sees contributions from HelloFresh, FT, Pasta Evangelists, Craft Gin Club, Mindful Chef, Deloitte Digital and WW (formerly WeightWatchers). All registrants will receive a copy after the session has aired.

Joining our panel will be Fiona Spooner, MD Consumer Revenue at the FT; and Tony Miller, VP, Growth & Performance Marketing at WW.

Our panellists will share their insights in this 45-minute discussion which includes the opportunity for audience participation through live Q&A. 

Speakers

Tony Miller's photo

Tony Miller

VP Growth & Performance Marketing WW (formerly Weight Watchers)

Tony is passionate about the consumer - giving them the best experience through creative storytelling - fuelled by the right mix of insight, data, and technology. He's a Digital Transformation Expert at heart, with 30 years in the business, on both agency and client side. 

He is currently VP, Growth & Performance Marketing at WW / Weight Watchers and previously spent the last 5 years at The Walt Disney Company as VP Digital Marketing & CRM, EMEA.

Fiona Spooner's photo

Fiona Spooner

MD of Consumer Revenue Financial Times (FT)

Fiona Spooner is managing director of consumer revenue at the Financial Times. Based in London, she leads the global consumer revenue group responsible for consumer marketing, customer care and commercial development.

Prior to this, Spooner was global marketing director for B2C from 2017 to early 2021. In this role, she was instrumental in driving the FT’s new reader revenue model, and developing FT Strategies, a boutique consultancy that helps clients build sustainable digital business models.

Spooner joined the FT in 2003 and has held numerous marketing roles across the organisation on the brand, customer acquisition, and conversion and optimisation teams. She also sits on the corporate

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