The story of kidney-shaped love

Following the success of our 2016 ‘Better Left Unsaid’ campaign for NHS Blood and Transplant, we were invited back to raise awareness of altruistic living kidney donation.

About a third of all kidney transplants carried out in the UK are from living donors, a healthy person able to lead a normal life with one working kidney. Last year 100 people donated a kidney anonymously to a stranger, but with over 5,000 people on the waiting list and 300 dying each year before they receive one, more donors are needed.

At the heart of our #ShareYourSpare campaign was a comedy song composed by Philip Pope and performed by stand up Alex Smith. Played out on Facebook, Twitter and Instagram in the run up to Valentine’s Day it was accompanied by spoofs of several famous album covers.

The Moral: This Valentine’s Day, true love is kidney-shaped.


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