Amplify

London www.weareamplify.com

Disciplines

  • Brand Activation
  • Branded content
  • Experiential marketing
  • Integrated marketing

About

We join the dots between people, brands + culture. We put the audience at the heart of what we do, starting with real people, not demographics. We create integrated solutions, helping brands build authentic and long-term connections with their audience (and the things they love)... Having a connection with someone is deep-rooted. It’s emotional. A feeling. A relationship…When you have a connection, everything just clicks. We turn consumers into brand fans.



Connect


People


Clients

Insights

Ownership
Independent
Established
2008
Number of Staff
101-150
Turnover
£28,900,000

Ethos

We join the dots between people, brands + culture. We put the audience at the heart of what we do, starting with real people, not demographics. We create integrated solutions, helping brands build authentic and long-term connections with their audience (and the things they love)... Having a connection with someone is deep-rooted. It’s emotional. A feeling. A relationship…When you have a connection, everything just clicks. We turn consumers into brand fans.


Culture

"We are Amplify"
We create big ideas, brand platforms, campaigns and experiences designed to be amplified across every touchpoint and across the entire marketing mix. We were founded as a home for creative people and clients. We believe the culture of the agency and the quality of the work we produce are inextricably linked. Our values remain as simple and true today as the day we were founded:

"We are fuelled by curiosity"
We're excited about the culturally rich world we live in. We're driven by a desire to always know more - about our clients’ business and brand challenges and about our audience's passions, behaviours, wants and needs. So much so that we launched our own platform Young Blood to explore and share the lives of youths with more colour and detail.

"We are creatively brave"
We believe in big ideas that shift the dial. We pioneer the untraditional with the rigour of the traditional, and take our clients on interesting and exciting journeys - we refuse to deliver the already done. We cut through in a busy and cluttered world, adding value to both brands and their audiences.

"We are culturally connected"
We love to find cultural spaces where brands and audiences can enhance rather than interrupt ecosystems, but our love for culture goes beyond our work. We’re a diverse team, with different career backgrounds and a mixture of passions, and we encourage everyone to continually explore and experiment; from product designers and music producers, to activists and public speakers. The happier we are, the more interesting our work becomes. 

"We are executionally excellent"
We know the idea is only as good as the execution. Our Studio and Live team work hand in hand to ensure this, whether it's a shoot, a partnership, a campaign, a launch or an experience. 


Ambition

We believe in real people, not demographics. Whilst Amplify work with a breadth of audiences, it is always the younger audiences we look to for taste-making, inspiration, creativity, collaboration and innovation. Our social mission is ‘to connect with, enable and champion young creative talent’ from all walks of life.

We’re invested in youth, globally. Our Young Blood platform was created in 2016 to help us understand young people more deeply. We use our findings to ensure all of our youth work is relevant and effective, while also keeping things cyclical and giving back to youth communities in different ways, from recruitment programmes to mentoring.

So far, we’ve rolled out two iterations of Young Blood in the UK and one in Australia. When activating outside of the UK, we use our networks, partners and diverse strategy team to deep dive into the people and cultures we’re interested in, that enable us to make our work hyper-local as well as globally consistent.

We also have a student specialist agency, Seed (seedmarketing.co.uk ) Over 50% of 18-22 year olds are in higher education and our sister agency Seed provides unparalleled access, on and off campus. They work globally for clients including ASOS, Amazon and Spotify and their network of 10,000+ influential student ambassadors help shape and execute campaigns for brands including Victoria’s Secrets, Levi’s, Tinder, YouTube and Nike.

Diversity

Based on terminology used in the IPA diversity survey 2016


Gender

Male

Female

75%

Executive Management

75%
Male
25%
Female
50%

Heads of Departments

50%
Male
50%
Female
41%

All Employees

41%
Male
59%
Female

Ethnicity

White

BAME

88%

Executive Management

88%
White
13%
BAME
100%

Heads of Departments

100%
White
0%
BAME
81%

All Employees

81%
White
16%
BAME

Locations

Los Angeles Sydney

Awards

Brand Experience Agency of the Decade

Campaign Magazine Awards


Grand Prix | Google Pixel 3 Curiosity Rooms

Campaign Experience Awards


Brand Experience Agency of the Year

Campaign Experience Awards


Brand Experience Agency of the Year

The Drum Experience Awards


Event Team of the Year

The Drum Experience Awards


Best PR Stunt | Airbnb - A Night at the Louvre

EX Awards