Alpro needed a digital presence to reflect their new brand values. The aim of the site was to refresh their digital image to reflect their new brand, convey the naturalness of their products, and focus on highlighting the lifestyle benefits of a plant based lifestyle whilst creating awareness of their growing range of products.
Taking a fresh, clean approach we wanted to refresh Alpro’s image of pioneers of plant based products and create wider appeal targeting a younger audience, some of whom are already more aligned to plant based living. Highlighting a shift from product focused to a lifestyle story, we gave Alpro a platform to encourage their audience into the world of plant based by changing their behaviours day by day, one step at a time. Alpro have a wide global reach and they needed a consistent and scaleable solution, which could satisfy the needs of the different markets giving them flexibility, yet ensuring the brand values and vision were maintained by a central governance.
Watch our video for the full story.
The new focus on a new story, underpinned by Alpro’s original vision, will help the move from ‘alternative’ to ‘lifestyle’ products, as they educate and empower people to put plants first as a meaningful step to change the world. The clean and easy to use site has a simple layout, designed to allow consumption of important information more naturally, with content based on lifestyle to health and sustainable living, creating a strong connection through values and delivering a brand experience that can engage, inspire and be shared.
2020 W3 Awards Mobile Apps/Sites Food and Beverage - Silver
2020 C2A Awards Winner UI & UX Design - User interface design
Promoting a plant powered generation
Alpro needed a digital presence to reflect their new brand values. The aim of the site was to refresh their digital image to reflect their new brand and focus on highlighting the lifestyle benefits of a plant-based lifestyle whilst creating awareness of their growing range.