A little while back, we spotted a major problem with our industry that was crying out to be solved. To find a way to truly creatively bring together brand building and performance, in one company, with a singular, compelling approach. The only way to do it was to build it from the ground up. So, in 2012 Atomic London was born, pulling together talent from every discipline to deliver a unified approach.
Can technology be used as a tool for creatives or will it undermine the creative process?
Now more than ever consumers will be loyal to brands that show they understand them
The fun-loving campaign features a remake of Naughty by Nature’s ‘Hip Hop Hooray’
Katy Sumption, Executive Creative Director, Atomic London on opening the door to a new era of open and inclusive creativity
In 2021 consumers needed festive joy and togetherness more than ever, and advertisers didn’t disappoint.
With our new normal comes a new way of living for many and a new marketing landscape to navigate.
A group of the UK’s leading brands have united to spread a little positivity, encouragement and hope to a nation in lockdown.
For the UK, getting fresh air is now limited to exercising responsibly once a day but, if you are lucky enough to have a garden or outdoor space, Homebase want you to get out there and enjoy it.
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