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Atomic

London http://atomic-london.co.uk/

Disciplines

  • Advertising/Creative
  • Brand strategy
  • Integrated marketing

About

A little while back, we spotted a major problem with our industry that was crying out to be solved. To find a way to truly creatively bring together brand building and performance, in one company, with a singular, compelling approach. The only way to do it was to build it from the ground up. So, in 2012 Atomic London was born, pulling together talent from every discipline to deliver a unified approach.

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BITE Articles

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Trend

Navigating the wild west of the creator economy

From embracing 'scruffy social' to fostering agile approaches, Tom Sneddon unveils four pivotal strategies to tap into the vast opportunities of the creator economy

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Thought Leadership

Do brands need to do more to redefine value to consumers in the run up to Christmas?

With budgets for both advertisers and consumers tight, this year the onus is on value

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Thought Leadership

The Big BITE Christmas advertising round up

The weird, comforting, creative and feel-good festive advertising round up

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Trend

Greater Anglia launches whimsical TV spot

The TV spot, created by Atomic, aims to shine a light on travelling by train this Christmas.

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Trend

Is there a role for the Creative in the Creator Economy?

Katy Sumption, ECD of Social at Atomic London and Creative Lead at Supernova on the once in generation opportunity of the creator economy

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Trend

Will AI kill creative teams in 2023?

Can technology be used as a tool for creatives or will it undermine the creative process?

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Thought Leadership

How can brands ensure they don’t appear tone deaf in the wake of the cost-of-living crisis?

Now more than ever consumers will be loyal to brands that show they understand them

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Hot Pick

heycar and Atomic London reimagine hip hop classic to create the new car feeling

The fun-loving campaign features a remake of Naughty by Nature’s ‘Hip Hop Hooray’

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Interviews

‘I still want to see more female Executive Creative Directors’

Katy Sumption, Executive Creative Director, Atomic London on opening the door to a new era of open and inclusive creativity

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Trend

The BITE Christmas ad roundup

In 2021 consumers needed festive joy and togetherness more than ever, and advertisers didn’t disappoint.

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Thought Leadership

What are the new rituals and customer touchpoints that will last way beyond lockdown?

With our new normal comes a new way of living for many and a new marketing landscape to navigate.

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Hot Pick

Brands unite to spread positivity with Posters for the People

A group of the UK’s leading brands have united to spread a little positivity, encouragement and hope to a nation in lockdown.

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Hot Pick

Homebase coaxes consumers out of hibernation and into the garden

For the UK, getting fresh air is now limited to exercising responsibly once a day but, if you are lucky enough to have a garden or outdoor space, Homebase want you to get out there and enjoy it.