Currently recognised as Adweek’s ‘International Agency of the Year’, BETC was founded in Paris in 1995 and has grown into one of the world’s most awarded agencies for both creativity and effectiveness.
Whether working with global superbrands or local start-ups, we believe in the power of ‘Premium Creativity’: that an aspirational sensibility in thinking, ideas and creative output will deliver an unreasonable value premium for any business - regardless of category, product, service, channel, consumer or cultural context.
Can Cannes really drive change? A look back on the winning work and key themes from the festival.
In our Big Christmas Focus for this unprecedented year, read about the ads that have captured the community spirit, delivered some festive magic and urged compassion and empathy from each and every one of us.
The campaign aims to support parents in doing what feels right to them, while rejecting the judgement around their decisions.
This year will go down as a watershed for women’s sports and brands are paying attention.
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