BETC London

London betc.co.uk

Disciplines

  • Advertising/Creative
  • Brand strategy

About

Currently recognised as Adweek’s ‘International Agency of the Year’, BETC was founded in Paris in 1995 and has grown into one of the world’s most awarded agencies for both creativity and effectiveness.

Whether working with global superbrands or local start-ups, we believe in the power of ‘Premium Creativity’: that an aspirational sensibility in thinking, ideas and creative output will deliver an unreasonable value premium for any business - regardless of category, product, service, channel, consumer or cultural context.



Connect


People


Clients

Insights

Ownership
Group owned
Established
June 2011
Number of Staff
26-50
Turnover
Not Disclosed

Ethos

Currently recognised as Adweek’s ‘International Agency of the Year’, BETC was founded in Paris in 1995 and has grown into one of the world’s most awarded agencies for both creativity and effectiveness.

Whether working with global superbrands or local start-ups, we believe in the power of ‘Premium Creativity’: that an aspirational sensibility in thinking, ideas and creative output will deliver an unreasonable value premium for any business - regardless of category, product, service, channel, consumer or cultural context.


Culture

We refer to our London team as the ‘fifth floor of Pantin’ (our Paris headquarters). We are one agency. The way we work is built differently for each different client, based on what they need, irrespective of geography: local and global talent, an agile approach, and access to scale whenever it is required. But always with a friendly face, and relentless passion for creativity.


Ambition

Gather great people
Produce great work
Create cool brands

Diversity

Based on terminology used in the IPA diversity survey 2016


Gender

Male

Female

66%

Executive Management

66%
Male
34%
Female
34%

Heads of Departments

34%
Male
66%
Female
39%

All Employees

39%
Male
61%
Female

Ethnicity

White

BAME

100%

Executive Management

100%
White
0%
BAME
100%

Heads of Departments

100%
White
0%
BAME
85%

All Employees

85%
White
15%
BAME