Big Cat

Birmingham https://bigcatagency.com/

Disciplines

  • Advertising/Creative
  • Branding / design
  • Public relations (PR)

About

You’re a human. Your customers are humans. And despite our name, we’re actually humans too. So it’s quite clear to us that understanding people is crucial to business success. If you want to grow your brand, you’ve got to get people to do something, right? Otherwise, you’re creating a lot of noise and no action. To get people to do something, first, you’ve got to accept the quirks of human nature and use them to your advantage. And boy do we have some quirks…

For instance, did you know that when people make a decision, they are influenced by what they think the common course of behaviour is? It’s something we all do without even being aware of it. So, if we can encourage your audience to think that buying from you is a popular choice, they’ll be more likely to follow suit. And that's just one example of hundreds.

At Big Cat, we shake up the way you (and your customers) think about your brand by drawing on human instinct first. Then we turn it into powerful communications that get people to buy, care, think, feel, or do what you need them to do.

We call it instinct in action.



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Clients

Case Studies

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Case Study

Framing a gym and creche launch as self-care for parents

By Big Cat

How could we link the launch of PureGym and in-centre creche, Tinies in one campaign? Well, one looks after the kids allowing busy parents to enjoy the other. The campaign is running in-centre on A1 posters and digital 6-sheets, as well as press and digital.

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Case Study

Using borrowed interest and humour to establish a habit

By Big Cat

West Midlands Combined Authority (WMCA) needed more people to choose their direct debit service. Switching could save travellers over £100 – a great saving! But a lot of daily commuters had already made the switch. Defining audiences and understanding behaviour would be key.

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Case Study

The art of anticipation for a celebrity chef's new restaurant

By Big Cat

Chef Cyrus Todiwala was opening his first restaurant outside of London. He needed us to create a brand and launch campaign. But the multi-room interior was under construction, the menu hadn't yet been written and his name was embargoed. This was going to be an interesting one!

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Case Study

A swift change in behaviour

By Big Cat

Transport for West Midlands (TfWM) wanted more people to pay for travel with the new Swift card – a transport smart card for buses and trams. Understanding the difference in audience groups and their habits was key to the success of the campaign.

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Case Study

Getting people talking about sex through innuendo and metaphor.

By Big Cat

Umbrella’s brilliant sexual health service lets people test for STIs in the comfort of their own home. But talking about sex and STIs is embarrassing and people were reluctant to take up the offer. Umbrella needed to raise awareness and increase the uptake of their kits.

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Case Study

Using emotive messaging to drive action and long-term brand growth

By Big Cat

Visitor numbers for the Motorhome & Caravan Show had been consistent for years. Previous campaigns were very short-term activation focussed. Our emotive campaign was built to encourage brand growth, delivered on TV, radio, outdoor and press.

  • Archived Case Studies