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BIG little London

London https://www.biglittlelondon.com

Disciplines

  • Influencer marketing
  • Public relations (PR)

About

We’re a small agency and we want to stay that way.
Because BIG things happen when the expertise you need is in hands reach, not arms length.

We’re the same team who have worked at large agencies and global brands throughout our careers, but our lean agency model means we can give you the reach and voice you’re used to, for less buck than you're used to.

Plus, we never pass the work on so, the team you meet at the pitch, is the team who’ll work with you throughout.

We listen, learn and understand so our approach is led by what your business really needs, not what suits us best.

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Insights
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Insights

What Gen Z want from food & drink brands in 2024

At BIG little LDN, we’re all about getting into the latest trends, but we can't just focus on the current moment; we need to know what people will be into next. It's about staying ahead of the game. With the help of our BIG Shot crew, our latest research has been compiled through the lens of the most open, socially conscious and environmentally aware generation; Gen Z. Featuring insights from our very own BIG Shots, and forecasts for 2024 throughout, it makes for an interesting read.
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Insights

TIPS: Marketing and PR for bars and restaurants

We were tasked with putting Golazio, a brand-new Italia 90's themed bar on the map. Working closely with the owner, who has no previous hospitality experience, BIG little LDN needed to create and establish the Golazio brand and create talkability amongst the local community, football fans and the press in the run-up to its opening. So how can you replicate this growth for your own bar or restaurant and generate the footfall you need to stay open past year one?
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Insights

How to ace influencer marketing for your next promotional campaign

BIG little LDN partnered with The Institution of Promotional Marketing and presented our insightful guide on how to ace influencer marketing for your next promotional campaign. Audiences were given our tips for success, insight into our award-winning case studies and the industry best practices to help make your influencer marketing campaigns and collaborations a success. Watch the webinar here: https://www.youtube.com/watch?v=TEbVsY9a2t4
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Insights

What do Gen-Z really want from food brands?

Co-authored by our resident Gen-Zer Maya Behzadi, this eBook combines desk research with qualitative insight taken directly from the most socially conscious and environmentally aware generation - Gen Z. We deep dive into their habits, wants and needs with a particular focus on food and how their relationship with it helps express their individualism, creativity and values.

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Insights

How to write a press release

The power of good press is priceless for your organisation, but how do you secure press coverage for your business? It all starts with a newsworthy story and we don't mean something you think is newsworthy because it's important to you. We mean something that genuinely, if you were to think independently of your business, remove your agenda, any bias and put yourself in the shoes of the person who will be reading that publication.
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Insights

Best practise guide to influencer marketing

Co-author Holly Eddleston, has been instrumental in running global influencer campaigns for Dove, Peroni, Diageo and Red Bull. Now our in-house Head of Influencer Marketing, Holly has put together this best practise guide, sharing the latest insights, tips and example campaigns to help inspire those considering influencers as part of their marketing mix, or help those who want to get more bang for their current influencer buck.

Events