Chaos Theory: The Cost of living Crisis


Welcome to Chaos Theory, our latest series that aims to uncover the patterns that sit beneath the chaos we’re seeing in the world, helping our readers to understand how to respond to new realities.

In September's edition, we explore the people's voice; understanding how people are thinking, feeling, and acting as a response to the cost of living crisis and using this empathy to showcase how marketers should be proceeding. Download it here: