Building Brand Resilience Over Short-Term Relevance
There have been a lot of predictions made about what the world will look like as we emerge from the Coronavirus crisis. But we can’t predict the future. So, instead, we’ve tried to understand the present with a wider lens to see not what is changing, but what has already changed. The presentation outlines five behavioural and attitudinal observations and then looks at their implications for how brands can recover, adjust and, critically, build resilience.