BrandOpus

London http://www.brandopus.com/

Disciplines

  • Brand Activation
  • Brand strategy
  • Branding / design

About

At BrandOpus we have always understood that a brand is the most powerful tool that a business can use to affect behaviour change both internally and externally.

This isn't just a matter of faith. We have spent many years working with leading cognitive neuroscientists to understand what actually drives consumers behaviour and how to affect it.

It's why we dedicate ourselves completely to brands; helping to understand the challenges they face, define what they stand for in the world and bring them to life in ways that are memorable and disruptive.

We're here for people and businesses, from start-ups to multi-nationals, who believe that their brand can make a real difference.



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Insights

Insights

What do disruptors do when they become the establishment?

Creating a disruptor brand in today's crowded marketplace is arguably the quickest way to get noticed. Delving deeper into the craft beer market and using Brewdog's recent redesign as an example, we look at two typical outcomes that occur when a disruptor brand significantly grows. One, they metaphorically sell out and become part of the establishment; Two, they choose to be a craft brand forever and stay small. Which poses the question - how do disruptor brands grow without selling their soul?


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