We were briefed to launch the social element of LinkedIn’s #InItTogether ATL campaign in the UK and France – as well as rolling out the campaign in six of their EMEA growth markets – with the objective of highlighting LinkedIn as an inclusive platform where people from all walks of life can achieve their own definitions of success.
We shot real LinkedIn members across six markets – telling their work stories and highlighting their definitions of success. The paid campaign spanned various social formats (Facebook Canvas, Carousels, Instagram Stories and more) as well as reaching new audiences.
To date LinkedIn has seen an 80% increase in brand awareness and a 30% uplift in brand favourability.
Globally, there have been more than 60 million impressions and 8.4m social impressions.
Across the six growth markets, we achieved over 16.8 million social impressions and over 950k social engagements, as well as record-breaking Instagram engagement rates of 36%.
- increase in brand awareness
- uplift in brand favourability
- social impressions globally
- social impressions across 6 growth markets