Compelling transformational truth: Already a popular spirit el Jimador needed to become relevant to their millennial audience.
Brave’s latest campaign for el Jimador tequila is far from ordinary. As part of their partnership with U.S National and Everton goalkeeper Tim Howard el Jimador launched the‘Your Shot at $1 Million’ program. Your Shot sees five lucky winners head to Las Vegas for the ultimate penalty shootout against Tim Howard and the chance to win a game-changing amount. The new campaign, starring the soccer sensation and four lovely ducklings launched in the US at the beginning of June 2015.
The campaign includes social media activation, consumer facing programs, retail activations and an online film. The campaign teaser was shot in Manchester.