Bright Blue Day

Bournemouth www.brightblueday.com

Disciplines

  • Brand strategy
  • Creative production
  • Digital
  • Integrated marketing

About

BBD is an award-winning, independent, full service creative agency. Founded in 1961, our passion for creative and fascination with human behaviour has never wavered. Today, we create relevance through ideas, web design, activation and content.

We are a team of thinkers, creatives, tech lovers and people watchers. We don’t believe in job done, but job well done and our service list is underpinned by the practical belief that we want to make a difference to your brand and your audiences.



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Case Studies

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Case Study

Montezuma's Christmas

By Bright Blue Day

To create an emotional connection between Montezuma’s chocolate and Christmas an help increase their brand presence and sales over the festive period. bbd showed Montezuma’s Chocolate as the thoughtful gift that won’t go wrong this Christmas.

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Case Study

Montezuma's Absolute Black

By Bright Blue Day

To increase market share and raise awareness of Absolute Black, the 100% dark chocolate from Montezuma’s, we created a targeted social media campaign to engage niche consumers with bold, quirky creative.

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Case Study

RNLI Bucket & Spade List

By Bright Blue Day

For the latest campaign in our long-standing collaboration with the RNLI, we created a downloadable activity pack for grandparents and grandchildren to get the most out of a summer day on the coast.

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Case Study

RNLI - Hands-on water safety experience

By Bright Blue Day

As part of this summer’s RNLI water safety awareness campaign, bbd created an interactive display for kids aged 7-11 to learn the safety basics, with an added splash of fun.

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Case Study

Aruba Smart Digital Workplace – B2B Lead Generation Campaign

By Bright Blue Day

Lighting up strategic planning and campaign creation to position Aruba as the platform of choice for the next-generation workplace.

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Case Study

Visa Green App

By Bright Blue Day

A prototype app for Visa using data to nudge spending behaviour and encourage 'green' purchasing decisions.

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Case Study

Certitude rebrand

By Bright Blue Day

Certitude needed a single minded proposition and new brand look and feel that spoke to the many. Not easy with such a diverse set of clients and some sensitive issues to tackle.

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Case Study

Visa Harrods

By Bright Blue Day

To encourage overseas visitors to pay with their Visa card when shopping at Harrods, we took out nearly all the words, and let iconic bears do the talking. Proof that simplicity is nothing to be afraid of when it comes to creative.

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Case Study

Thinking Ink with HP

By Bright Blue Day

We produced a series of print ads to drive subscriptions to HP Instant Ink, the service that delivers supplies straight to your door. The full page ads ran in Metro newspaper in London, and were part of an ongoing strategy to increase market share and customer loyalty for HP ink

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Case Study

Aruba 360 Network Security – campaign planning

By Bright Blue Day

Creating a global lead generation campaign for Aruba’s AI-driven security solution.

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Case Study

Visa Checkout: This changes everything

By Bright Blue Day

Helping Visa launch a new payment solution that ‘changes everything’ with an innovative Linkedin account-based marketing strategy

  • Archived Case Studies