Bright Blue Day



  • Branded content
  • CRM/Customer engagement
  • Digital
  • Integrated marketing


Bright Blue Day is a customer experience agency.

We help our clients become customer obsessed. We know that in this complex, multi-touch and data-rich world – things have changed. Loyalty is measured in minutes. Trust must be earned. Your product and your customer’s experience of dealing with you, is your marketing.

Traditional marketing can’t keep up. Real-time, continuous engagement rules. Customer experience is the new battle ground.

Our roots are in creative and digital. Now we focus on four areas of expertise:
• Strategy and Story
• Digital and UX
• Integrated Communications
• Content and Social






Choosing a technology stack for your corporate apps

Data is the lifeblood of business operations, so your choice of technology has significant implications. What should you be considering during the screening process?


In the modern agency are ideas and craft still king?

In the modern, million-mile-an-hour world we live in now, does this change the way that ideas are valued or the craft that goes into them?


Your Cause

Charities need to behave more like brands - and that means relentless relevance in their supporters' lives.


The rules

It's about time someone got these down. Ben Friend attempts to write The Rules of Advertising.


Is this the end of website redesigns?

Shouldn’t we all be investing more time up-front thinking about what our content should be, rather than just considering what it might look like? Here's how we think you could do just that.


We need to talk about 'charitable time'

Working closely with clients over the last few years we have seen first hand the evolution of asking for money, shift to asking for time. Time to fundraise, volunteer and share for a brand, and talking about time requires a very different approach.


What's the purpose of storytelling?

We all know the power of storytelling. We’ve all experienced the power of a great film or book and the deep emotional connection with characters that authentic storytelling builds. But what does that mean for brands?