Bright Blue Day



  • Brand strategy
  • Creative production
  • Digital
  • Integrated marketing


BBD is an award-winning, independent, full service creative agency. Founded in 1961, our passion for creative and fascination with human behaviour has never wavered. Today, we create relevance through ideas, web design, activation and content.

We are a team of thinkers, creatives, tech lovers and people watchers. We don’t believe in job done, but job well done and our service list is underpinned by the practical belief that we want to make a difference to your brand and your audiences.






Branding through imagery

Ever since caveman Banksy first made his tentative wall markings, humanity has been obsessed with pictures. We explore the emotional, and rational reasons why imagery still plays such an essential role in defining and conveying a brand’s purpose.


How charities could prosper without cash

The rise of contactless payments isn’t just affecting the way charities collect donations. It’s forcing the Third Sector to rethink what motivates people to give in the first place. Here’s why tomorrow’s targets are intangible.


It’s brand voice, not tone of voice!

Voice and tone are not the same thing. A brand has one voice. Tone changes to fit the context and message. It’s an important distinction. Discover why your brand guidelines should have a ‘brand voice’ section, not a ‘tone of voice’ section.


Can you tell your Lil Pump from your Lil Yachty?

If you’re struggling, there may be even bigger challenges ahead. There's a new generation in town and they are the most diverse to date. They value individual expression, avoid labels were born with fast internet. And with the average age of marketers being 32, it might mean you are crafting campaigns for a demographic outside of your own, and without the security of being able to draw on your own experiences. That is why our latest insight piece hopes to shows how we tackle the challenge.


Using colour to increase marketing effectiveness

Choosing the right hue isn’t just about trends or aesthetics – it can genuinely determine whether the right people engage with your brand or not. We take a quick look into just why it is that colour can help make your marketing perform better.


10 Steps to a Successful Email Campaign

If email isn’t at the foundation of your B2B or B2C marketing strategy, you could be missing out on a devastatingly effective (and economical) resource. Our quick-reference guide shows you how to set up, fine-tune and grow email marketing campaigns that convert.


How Marketers Can Get the Most out of Snapchat

Snapchat has more users than many of us thought, and greater potential than most of us give it credit for. That was one of the first lessons we learnt on a recent project for Visa, which went on to produce a record-breaking filter with a share rate of 22%.


Should Charities Tap into Slacktivism?

Charities are struggling to create relevance in an increasingly crowded environment. It's time to recognise slacktivism - the art of taking a stand without moving a muscle - as a cost-effective route towards raising awareness.


Choosing a technology stack for your corporate apps

Data is the lifeblood of business operations, so your choice of technology has significant implications. What should you be considering during the screening process?


In the modern agency are ideas and craft still king?

In the modern, million-mile-an-hour world we live in now, does this change the way that ideas are valued or the craft that goes into them?


Your Cause

Charities need to behave more like brands - and that means relentless relevance in their supporters' lives.


The rules

It's about time someone got these down. Ben Friend attempts to write The Rules of Advertising.


Is this the end of website redesigns?

Shouldn’t we all be investing more time up-front thinking about what our content should be, rather than just considering what it might look like? Here's how we think you could do just that.


We need to talk about 'charitable time'

Working closely with clients over the last few years we have seen first hand the evolution of asking for money, shift to asking for time. Time to fundraise, volunteer and share for a brand, and talking about time requires a very different approach.


What's the purpose of storytelling?

We all know the power of storytelling. We’ve all experienced the power of a great film or book and the deep emotional connection with characters that authentic storytelling builds. But what does that mean for brands?