A Surge of Pure Refreshment

With consumers switching to healthier, naturally ‘better for you’ alcoholic beverages, Mark Anthony International wanted to capitalize with a totally new type of refreshment – a 100% natural seltzer that combined their BrewPure system with the twist of 5% alcohol and a hint of fruit flavor.

Inspired by the legend of the White Claw, we created a new brand that captures the experience of being hit by the cooling sea spray, released by the pounding waves for pure refreshment. 

White Claw crushes the competition, accounting for 60% of category value and generating $1.5bn in revenue in 2019. Now that’s what we call hard sales.

The brand has been voted one of the world's Top 10 Most Innovative Brands by Fast Company in 2020


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White Claw

Inspired by the legend of the White Claw, our brand visual identity for this exciting, new alcoholic seltzer captures the experience of being hit by the cooling sea spray – the ultimate in refreshment.

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