Bulletproof

London www.wearebulletproof.com

Disciplines

  • Brand strategy
  • Branding / design
  • Innovation/NPD/Service Design
  • Integrated marketing

About

Strategic brand design and communication is what we do. London, New York, Singapore and Amsterdam is where you’ll find us – and where our mix of different interwoven cultures creates a rich tapestry of seminally strategic ideas and unrivalled creativity, with a fiercely independent spirit.



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Clients

New Work

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New Work

TENA

By Bulletproof

Essity approached Bulletproof to build a distinctive Global Master Design for TENA to unify their vast portfolio. As a result, Bulletproof took TENA through a taboo-busting repositioning exercise that shrugs off the outdated notion that incontinence should be embarrassing.

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New Work

Bear Fruits

By Bulletproof

Bulletproof was appointed by P&G to Bear Fruits to help define the brand strategy, the visual and verbal Brand World, as well as create a digital-led awareness campaign to support a broader brand launch, all with the intention of capturing the attention of Gen Z consumers.

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New Work

Old Gold

By Bulletproof

Bulletproof were tasked with modernising Old Gold with a new brand identity in order to reconnect with its audience and gain relevance with younger generations. What was once an Aussie classic, was failing to stand out amongst the progressive dark chocolate category.

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New Work

Meridian

By Bulletproof

Meridian challenged Bulletproof to reposition the brand in line with their values, followed by re-imagining the visual identity with the intention of creating an iconic design that would appeal to a wider audience - from those that shop in health food stores to large supermarkets

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New Work

Cadbury

By Bulletproof

Cadbury challenged Bulletproof to revitalise the global Cadbury brand identity and Cadbury Dairy Milk brand with the intention of moving Cadbury from a joyful and sometimes artificial aesthetic to unlock the ‘generosity’ and natural goodness at the heart of the brand.

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New Work

FAW

By Bulletproof

The FAW challenged Bulletproof to deliver a new identity that would encompass all football in Wales. An inclusive brand embodying the FAW’s motto of ‘Together, Stronger’ and reflecting the vital role it plays in supporting and encouraging players and fans throughout football.

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New Work

Ritz

By Bulletproof

With an improved recipe to communicate and a new flavour variant, the challenge for Bulletproof was to create an evolutionary design that would return Ritz to its category leading position, drive reappraisal and communicate the delicious taste of its new, more permissible range.

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New Work

Actimel

By Bulletproof

Bulletproof has created the ‘Unleash Your Actimel Instincts’ campaign for Actimel France. Based around a concept of inner strength and animal instincts, the packaging activation features over 13m unique label designs, digitally printed by HP.

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New Work

Prep Co.

By Bulletproof

Bulletproof created a new brand that helps busy foodies get more out of their lunchtime by delivering a healthy, balanced one-pot meal that’s packed with flavour...and ready in just five minutes.

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New Work

Fort Hamilton

By Bulletproof

Bulletproof created a distinctive new rye whiskey brand that celebrates a historic display of unconquerable spirit, and blends the old world of fierce revolution with the new world of revolutionary craft.

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New Work

Alkimi

By Bulletproof

Bulletproof created the Positioning, Name and Brand World for a new cutting-edge brand that harnesses the power of science and nature for a new eco-friendly cleaning range, Alkimi.