DRIVE - Perfecting the Echo Chamber | Senior Marketers Forum

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About this event

We will discuss recent research conducted by Cheil that highlights what consumers and brands think about data use, brand loyalty and personalisation, explaining what consumers actually want to see.
Take outs:
How much data are consumers actually happy sharing, and what do they want doing with it?
How to avoid the traps of over optimisation
How retailers can use data captured online to power offline experiences’
How a personalised approach doesn’t have to come at the cost of creativity

Speakers