Citizen Relations



  • Corporate communications
  • Influencer marketing
  • Public relations (PR)


At Citizen our work is focused around four key industry segments: Consumer Lifestyle; Destination Marketing & Hospitality; Technology & Innovation and Regulated Industries. Our mission is to create high impact campaigns that rapidly drive awareness and engagement. We build upon our heritage and deep knowledge of marketing to consumers to create memorable work targeting both mainstream and difficult to reach audiences. We operate at the intersection of where innovation and rapid technological changes meets consumer curiosity and desire.






Business Finland invites people to relocate to Finland for a better life

As the global desire for talent only gets more competitive, Business Finland’s campaign is a creative way of appealing to people around the world who are desperate to do things differently this year. Citizen’s earned media strategy for Business Finland positioned Finnish healthcare, technology and circular economy solutions as smart, sustainable and safe: vital messages for a world in crisis. 35 pieces of global coverage were secured, reaching 72 million.


Organised fun, asking for training & tech fails: Starting a new job in a pandemic

Having joined the agency at the end of 2020, Holly Ryan, Account Executive at Citizen Relations offers a few of her learnings about starting a new job in the midst of a global pandemic.


Tipping the Scales of Childhood Obesity with Zanussi

This is the story of Citizen shaping Zanussi's brand purpose to tip the scales of childhood obesity in the right direction. We tripled the reach of its charity Cook School and delivered cookery lessons to 10,000 individual children to create a national healthy eating blueprint.