Arriva UK - #LIVEYOURBUSLIFE
The Brief
Arriva UK is a major bus operator covering routes across the United Kingdom.
One of their key target audiences is students. Having moved away from Mum & Dad’s taxi service, and with a newfound freedom to explore everything a new area has to offer, buses become a lifeline for students.
Our brief was to support Arriva to develop a hardworking creative campaign that would increase sales of the Arriva Student ticket.
Arriva needed to sell more Student Saver Tickets. The student market was a lucrative one, but we had to change the way they thought about bus travel.
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The Solution
We created #liveyourbuslife, a campaign that used the language of social media, and highlighted the benefits of a Student Saver ticket in a really bold way for the category.
It opened students’ eyes to the world of possibilities awaiting them with an Arriva Student Saver ticket in their pocket; without showing a single bus!
The Results
- 11%
- increase in revenue year on year
- 83%
- increase in social reach year on year
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Arriva Bus - #LIVEYOURBUSLIFE
Arriva UK is a major bus operator covering routes across the United Kingdom. Our brief was to support Arriva to develop a hardworking creative campaign that would increase sales of the Arriva Student ticket.
Business Objectives
Disciplines
Sector
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