Cogent

Coventry

Arriva UK - #LIVEYOURBUSLIFE

The Brief

Arriva UK is a major bus operator covering routes across the United Kingdom.

One of their key target audiences is students. Having moved away from Mum & Dad’s taxi service, and with a newfound freedom to explore everything a new area has to offer, buses become a lifeline for students.

Our brief was to support Arriva to develop a hardworking creative campaign that would increase sales of the Arriva Student ticket.

Arriva needed to sell more Student Saver Tickets. The student market was a lucrative one, but we had to change the way they thought about bus travel.

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The Solution

We created #liveyourbuslife, a campaign that used the language of social media, and highlighted the benefits of a Student Saver ticket in a really bold way for the category.

It opened students’ eyes to the world of possibilities awaiting them with an Arriva Student Saver ticket in their pocket; without showing a single bus!

The Results

11%
increase in revenue year on year
83%
increase in social reach year on year

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Arriva Bus - #LIVEYOURBUSLIFE

Arriva UK is a major bus operator covering routes across the United Kingdom. Our brief was to support Arriva to develop a hardworking creative campaign that would increase sales of the Arriva Student ticket.

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Cogent

0121 627 5040 growthteam@cogent.co.uk