THE BRIEF
Increase sales of the Arriva Student Saver ticket.
THE CHALLENGE
We knew that 73% of university students move away from home to study, which also means moving away from Mum and
Dad’s taxi service. Compounded by a sustained decline in car use among young adults, bus travel can be a lifeline.
However, awareness amongst students of term time bus services, and the Arriva Student Saver Ticket was low.
The challenge was to come up with a campaign that would get more students on the bus, by increasing awareness and
sales of the Arriva Student Saver Tickets.
THE SOLUTION
We created ‘Get Your Ride On’ - a campaign that actually put students ‘on’ the bus.
Press and outdoor ads ran in key student locations and at freshers events. Online activity included films, banners,
landing pages, email, radio, social content and an online game. Not to mention the branded beer mats, free giveaways
and freshers competitions - standard student stash!
THE RESULTS
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Get Your Ride On
'Get Your Ride On' demonstrated YOY growth and increased student ticket sales nationwide.