THE BRIEF
To increase awareness of Pet Head products, to help drive sales.
THE CHALLENGE
The Pet Head grooming range is owned in the UK by The Company of Animals. With Pet Head a relatively recent addition
to their product portfolio, The Company of Animals wanted to build awareness beyond its existing loyal customer base
and ultimately drive sales, on a modest budget.
THE SOLUTION
In the absence of smell-o-vision, our aim was to make it feel like you could smell the delicious scents of Pet Head
products through the screen. We created 'Fresh & Fruity', a campaign designed to heighten the senses, and to ‘stop the
scroll’ on social channels where the campaign rolled out. A series of eye-catching videos showcased the Pet Head
product range, featuring some furry friends who are transformed
by Pet Head products from mucky pups to pampered pooches.
The Results
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Fresh & Fruity
We created 'Fresh & Fruity', a campaign designed to heighten the senses, and to ‘stop the scroll’.