Insurance for people like you

Insurance is an essential part of life, but people don’t trust insurance companies. 

They are unloved, confusing (perhaps deliberately so), ‘not on my side’ financial organisations, that given half a chance, will probably ‘walk my price up’ at renewal, if we’re not looking. 

No wonder that every year, according to YouGov, 73% of people plan to switch their insurance provider at renewal. 

Policy Expert was launched in 2011, as a new, tech-powered insurance company, with a more agile business model, and a better customer ethos. 

They had driven growth, primarily through performance marketing. But in 2019, they were losing at least 20% of prospect customers, at aggregator, due to lack of brand unfamiliarity. A lack of brand awareness and meaning held them back from breaking the mass market. 

We worked with Policy Expert to transform their brand: define a new customer-first positioning, redesign their brand identity (across all touch-points), recalibrate their propositions, and messaging hierarchy, and then bring this to life through an integrated comms campaign (TV, social, digital, performance). 

In 2022, Policy Expert signed up its 1 millionth customer, and moved into the Top 10 of home insurance providers. And on the back of a renewed growth curve, the company recently took on board new investment, and plans to extend into new insurance sectors.