Coupé-a-feel

To support Breast Cancer Awareness month, The Corner partnered with The Cocktail Club, to serve a bespoke mocktail across their 16 venues nationwide.

Inspired by the legend that the coupé glass was modelled on Marie Antoinette’s left breast, we worked directly with supplier Bristol Blue Glass to hand-blow a series of bespoke coupé glasses each with a unique lump. The glasses acted as a reminder to women to check their own breasts for lumps and changes.

Proceeds of the sale of the ‘Easy Peasy Berry Squeezy’ mocktail was donated to The Pink Ribbon Foundation to help fund projects and provide financial support to UK charities which relieve the needs of people who are suffering from, have been affected by breast cancer.

The activation was supported with posters, coasters and menus distributed around the bars that had specific QR codes directing people to the NHS website for help and support.

Alongside, it garnered traction from a number trade and consumer media outlets as well as high-profile influencers who posted content around the activation for free across Instagram and TikTok. 

1 in 3 cases of breast cancer are preventable if spotted early – so checking your breasts regularly is important. But it’s easy to forget and become complacent. We wanted to remind women to stay vigilant, in a fun and tactile way, whilst raising some money in the process.