We help our partners identify and execute change through our approach – Break it Better.
By contrasting the shortness of breath associated with stress with the controlled, rhythmic breathing of a workout, ASICS shines a spotlight on the mind / body connection for women.
Insulting a guy’s mum is considered the height of rudeness. But women in general? It seems to be fair game, especially online. We twisted the traditional sugar-sweet Mother’s Day card to highlight the problem of misogyny.
We speak of a progressive, gender equal society but our language does not reflect that. Gender biases are hidden in the words we use every day. When we change the words. We can change the narrative. So that everyone can be equal, no matter how they identify.
Helping Campo Viejo inject some Pasión to the brand as a reminder to move away from a world that is over-planned and over-crafted to living in the moment.
Aberlour is an iconic single malt whisky brand with a cult following amongst affluent 40+ men. We identified a core and distinctive product truth, imbuing new meaning into a cult classic, by giving the brand more emotional appeal, leaning into the complexity of the taste.
In the time it takes to fill a Christmas stocking, one Londoner is forced into homelessness. By juxtaposing traditional homely motifs with the desolate conditions of someone who would sleep rough, we wanted to confront people with the thought of spending Christmas on the street.
We want BBC’s Goal of the month to be gender neutral. To inspire our youth to play well, and play fair. To raise awareness for the petition, we built the ultimate Unscorable Goal and challenged CANDI to a penalty shoot out, but there's a catch...https://bit.ly/UnscorableGoal
HANX, the sex-positive, anti-awkward and sustainable sexual wellness brand invites you to f*ck the planet. We set up our Sexy Summer Garden at BOXPARK, Shoreditch, and invited passers-by to ‘pluck themselves’ a contraceptive flower, featuring over 600 condoms.
When you think of a whisky drinker, what comes to mind? An old white male, with a penchant for cigars? This stereotype is further perpetuated in media and culture – just search for ‘whisky drinker, on Google and see what image you get back. TGL set out to break this stereotype.
The Money Awareness and Inclusion Awards (MAIAs) celebrate the increasingly important work being done to help people understand money better, and benefit from the financial system. We created a new visual identity that felt fresh, clean and open.
Our first campaign for Tinder promotes their new safety features and helps Gen Z daters feel more in control - ultimately repositioning the app as a place to make real connections. Inspired by our Gen Z research, we created a high energy look & refreshingly honest tone.
George redefines what it means to feel feminine. No more trying to live up to all those conflicting standards and stereotypes: be skinny, but still curvy. Show skin, but not too much. Be a girl boss, or even a mum boss, but don’t be too bossy…Whatever makes you feel FENOMENAL.
The new brand platform ‘Change’, highlights MPB’s intention to put camera kit in more hands and do it sustainably, allowing all walks of life to share their story.
Our new campaign for Ballantine’s Light – a new lower-alcohol product - keeps the product benefit at its very centre and does so in a fresh way which grabs attention and is a true departure from other advertising in the category.
When George Smith distilled the first drops of The Glenlivet back in 1824, he defined the flavour of Speyside whisky. But The Glenlivet would never be what it is today if he had stopped there.
Our new global campaign for Ballantine’s, the world’s second biggest Scotch whisky, shows that when you stay true to who you are and free yourself of society’s expectations, there’s no wrong way to live.
Wine is synonymous with sharing, and for Campo Viejo that moment of sharing is especially important with at-home consumption.
We've played off the ubiquitous but unspoken social media behaviour - the newly coined, 'hate-like'. Hotels.com pokes fun at this social truth and offers people a solution to their travel envy that they can help you book brag-worthy trips of your own.
Here’s our first campaign for Pernod Ricard’s, The Glenlivet - which looks to open up the single malt category to a new generation. Launching the brand’s ‘Original By Tradition’ positioning, the spot pays homage to The Glenlivet’s tradition of breaking traditions.
This is our sassy, defiant spot for Beauty Pie, the first ever shopper’s club for beauty addicts where members have access to luxury beauty without the luxury prices. It opens in typical luxe beauty mode, but quickly morphs into a edgy critique of the traditional beauty industry.
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