Crispin Porter Bogusky

London http://cpblondon.com/

Disciplines

  • Advertising/Creative
  • Brand strategy

About

Change Makers
We help brands identity and create the change they need to win.
We have five core beliefs that drive our process to deliver effective change for brands:

1. Have a POV. To create change you first have to stand for something.

2. Truth surprisingly told. Ideas must change how consumers understand your truth.

3. Build a world, not ads. Distinct at every touch point to change brand memory structure.

4. Find your own voice. Words change minds and explain the heart.

5. Change your story. A simple, repeatable, big human story everyone can tell and understand.



Connect


People


Clients

New Work

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New Work

The Glenlevit

By Crispin Porter Bogusky

When you think of a whisky drinker, what comes to mind? An old white male, with a penchant for cigars? This stereotype is further perpetuated in media and culture – just search for ‘whisky drinker, on Google and see what image you get back. TGL set out to break this stereotype.

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New Work

MAIAs

By Crispin Porter Bogusky

The Money Awareness and Inclusion Awards (MAIAs) celebrate the increasingly important work being done to help people understand money better, and benefit from the financial system. We created a new visual identity that felt fresh, clean and open.

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New Work

Tinder

By Crispin Porter Bogusky

Our first campaign for Tinder promotes their new safety features and helps Gen Z daters feel more in control - ultimately repositioning the app as a place to make real connections. Inspired by our Gen Z research, we created a high energy look & refreshingly honest tone.

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New Work

George at Asda

By Crispin Porter Bogusky

George redefines what it means to feel feminine. No more trying to live up to all those conflicting standards and stereotypes: be skinny, but still curvy. Show skin, but not too much. Be a girl boss, or even a mum boss, but don’t be too bossy…Whatever makes you feel FENOMENAL.

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New Work

MPB - The world's largest online platform for used photography and videography equipment

By Crispin Porter Bogusky

The new brand platform ‘Change’, highlights MPB’s intention to put camera kit in more hands and do it sustainably, allowing all walks of life to share their story.

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New Work

Ballantine's

By Crispin Porter Bogusky

Our new campaign for Ballantine’s Light – a new lower-alcohol product - keeps the product benefit at its very centre and does so in a fresh way which grabs attention and is a true departure from other advertising in the category.

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New Work

The Glenlivet

By Crispin Porter Bogusky

When George Smith distilled the first drops of The Glenlivet back in 1824, he defined the flavour of Speyside whisky. But The Glenlivet would never be what it is today if he had stopped there.

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New Work

Ballantine's

By Crispin Porter Bogusky

Our new global campaign for Ballantine’s, the world’s second biggest Scotch whisky, shows that when you stay true to who you are and free yourself of society’s expectations, there’s no wrong way to live.

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New Work

Campo Viejo

By Crispin Porter Bogusky

Wine is synonymous with sharing, and for Campo Viejo that moment of sharing is especially important with at-home consumption.

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New Work

Hotels.com

By Crispin Porter Bogusky

We've played off the ubiquitous but unspoken social media behaviour - the newly coined, 'hate-like'. Hotels.com pokes fun at this social truth and offers people a solution to their travel envy that they can help you book brag-worthy trips of your own.

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New Work

The Glenlivet

By Crispin Porter Bogusky

Here’s our first campaign for Pernod Ricard’s, The Glenlivet - which looks to open up the single malt category to a new generation. Launching the brand’s ‘Original By Tradition’ positioning, the spot pays homage to The Glenlivet’s tradition of breaking traditions.

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New Work

Beauty Pie

By Crispin Porter Bogusky

This is our sassy, defiant spot for Beauty Pie, the first ever shopper’s club for beauty addicts where members have access to luxury beauty without the luxury prices. It opens in typical luxe beauty mode, but quickly morphs into a edgy critique of the traditional beauty industry.