We help our partners identify and execute change through our approach – Break it Better.
TimeTo’s Kat Urban answers questions around sexual harassment after conversation sparked from CPB’s ‘I’m asking for it’ campaign
The campaign, featuring Emily Atack was created by CPB London, aims to challenge the current laws around consent.
Warner brings together an all star female cast to judge creative work through the female lens in advertising
At Focus London industry leaders explored the importance of widening the lens and authenticity in creativity
Human insight, AI, breakthrough work and Barbie dominated the top reads of 2023
A new campaign from CPB underlines the glacial progress on achieving equal pay.
Age related marketing continues to split opinion amongst brands and agencies.
With London Fashion Week in full swing, industry experts consider how brands can promote more sustainable shopping habits
With the Women’s World Cup around the corner, we asked industry leaders to have their say on this historic tournament.
Powerful new campaign from Asics and CPB London underlines the mental benefits of movement for women
The marketing flurry of International Women’s Day is over for another year, but keeping up momentum all year round is essential for progressive brands.
Thortful and CPB London have reimagined Mother’s Day cards to highlight the toxic effects of misogyny.
The clarity of the ‘Double Standards campaign successfully landed a complex message.
The second part of our series discusses why International Women’s day demands so much more than performative feminism.
New campaign from CPB London punctures the problem that one in five British men has no problem with sexist language.
The festive campaign from CPB London calls for action to prevent homelessness.
Agency leaders ask if brands should be doing a better job in representing and reflecting older women in advertising.
With consumers facing a cost of living crisis, we ask industry leaders to consider how to approach a Christmas like no other
Water-activated street art from CPB for the Single Homeless Project shows the dangerous affects heat can have on homeless people.
The new campaign from CPB London takes challenges cliches and stereotypes
We ask industry leaders if brands and agencies should be doing more to drive diverse representation?
The vibrant campaign encourages audiences to embrace their own definition of femininity
The industry is primed for change but its change that demands we question everything and challenge complacency.
Anna Salda, Senior Strategist at Crispin Porter + Bogusky London identifies five ways to get brands’ responsible messages noticed.
Dave Day, Executive Creative Director at Crispin Porter Bogusky London explores the shift from linear to streaming TV, and the creative opportunities that offers.
Anna Salda, Senior Strategist at CPB on the importance of moving away from perfection towards portraying real authenticity, to a world that isn’t perfect but that still inspires.
As an industry, authentic representation comes from diversifying the minds in the room where the marketing is made, on sets where creative is realised and in front of the camera as well.
Sarah Beatty, Copywriter at Crispin Porter Bogusky on how advertising can keep it real, and truly reflect modern society.
Paul Wilde, Managing Partner at Crispin Porter Bogusky London explains how his formative first few weeks at a new agency have been, under lockdown, rather different.
As our nationwide lockdown continues, Helen James, Managing Director of Crispin Porter Bogusky demonstrates the importance of empathetic and authentic leadership.
Beauty is the midst of a physical and virtual revolution with significant implications for brands.
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