Crispin Porter Bogusky

London http://cpblondon.com/

Disciplines

  • Advertising/Creative
  • Brand strategy

About

Change Makers
We help brands identity and create the change they need to win.
We have five core beliefs that drive our process to deliver effective change for brands:

1. Have a POV. To create change you first have to stand for something.

2. Truth surprisingly told. Ideas must change how consumers understand your truth.

3. Build a world, not ads. Distinct at every touch point to change brand memory structure.

4. Find your own voice. Words change minds and explain the heart.

5. Change your story. A simple, repeatable, big human story everyone can tell and understand.



Connect


People


Clients

BITE Articles

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Voices

Evaporating ads demonstrate the impact of rough sleeping in extreme heat

Water-activated street art from CPB for the Single Homeless Project shows the dangerous affects heat can have on homeless people.

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Hot Pick

The Glenlivet shatters stereotypes of whisky drinkers

The new campaign from CPB London takes challenges cliches and stereotypes

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Thought Leadership

Are ‘real women’ still a gimmick in marketing campaigns?

We ask industry leaders if brands and agencies should be doing more to drive diverse representation?

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Hot Pick

George at Asda and CPB London reject stereotypes with FENOMENAL campaign

The vibrant campaign encourages audiences to embrace their own definition of femininity

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Trend

Choose Change: The Case for Creative Optimism

The industry is primed for change but its change that demands we question everything and challenge complacency.

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Trend

Why nobody cares about your CSR claims, and how to electrify your plan

Anna Salda, Senior Strategist at Crispin Porter + Bogusky London identifies five ways to get brands’ responsible messages noticed.

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Trend

Rethinking creativity for an ad-funded streaming world

Dave Day, Executive Creative Director at Crispin Porter Bogusky London explores the shift from linear to streaming TV, and the creative opportunities that offers.

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Trend

Why brands need to stop happy washing to win

Anna Salda, Senior Strategist at CPB on the importance of moving away from perfection towards portraying real authenticity, to a world that isn’t perfect but that still inspires.

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Thought Leadership

How can the marketing industry move the dial when it comes to more authentic representation in advertising?

As an industry, authentic representation comes from diversifying the minds in the room where the marketing is made, on sets where creative is realised and in front of the camera as well.

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Trend

How to make TV, and advertising, that stands the test of time

Sarah Beatty, Copywriter at Crispin Porter Bogusky on how advertising can keep it real, and truly reflect modern society.

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Voices

The best of times, the worst of times: Starting a new ad agency job during lockdown

Paul Wilde, Managing Partner at Crispin Porter Bogusky London explains how his formative first few weeks at a new agency have been, under lockdown, rather different.

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Interviews

“What we need to do is look after each other”

As our nationwide lockdown continues, Helen James, Managing Director of Crispin Porter Bogusky demonstrates the importance of empathetic and authentic leadership.

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Trend

Experiential beauty: How brands are fusing physical and digital

Beauty is the midst of a physical and virtual revolution with significant implications for brands.

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Trend

Disrupt Or Be Disrupted

Re-defining your brand for the future

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Trend

Building brand love

A customer-centric approach to loyalty