Dentsu Creative is dentsu’s global creative network, transforming brands and businesses through the power of Modern Creativity. We have deep capabilities in brand, experience and content, and our teams are bringing this expertise together in ways that are driving different, and more effective, outcomes for our clients.
With offices in London, Manchester, Newcastle, and Edinburgh, we believe we have a better understanding of our nation’s customers, precisely because our people live and work throughout the UK. If you want challenger thinking, innovation, and infectious energy, get in touch.
Influencers that use beauty filters are now out of fashion at Dentsu’s Gleam
Dentsu Creative's Gleam team is rallying brands to distance themselves from influencers using TikTok’s hyperrealistic touch-up filter, Bold Glamour. The article was originally published by The Drum.
Read The Room • Consumer Research
As the cost-of-living crisis continues to dominate headlines, dentsu have undertaken research into how consumers are responding to the UK’s current economic conditions.
Surveying 2000 people about the financial products they hold, their spending and attitudes towards finance, Read the Room identifies seven core segments to help brands understand how uncertainty is impacting consumers in different ways and what this means for them.
Finance DNA • The Future of Finance and Payments
Today we are continuing to live in an uncertain world. In the last few years, we’ve faced political uncertainty around Brexit, we’ve dealt with the disruption of a pandemic, and we are now coping with a spiraling cost of living crisis. But what does this mean for consumers and how can brands navigate today’s landscape? dentsu's Finance DNA uncovers the actions and motivations of today’s consumer providing recommendations for brands. Exploring both the short and long-term strategies.
The Conscious Advertising Network partners with Dentsu Creative for Podcast Series Conscious Thinking
Dentsu Creative partners with The Conscious Advertising Network to launch series two of 'Conscious Thinking', the podcast which takes an uncompromising look at some of the most challenging issues facing the advertising industry. Hosted by Ete Davies, Chief Operations Officer of Dentsu Creative EMEA, each episode will welcome an esteemed panel to take a deep dive into topics including climate change misinformation, hate speech in football and safe guarding of children online.
How dentsu Is Building the “Most Diverse Creative Product” and Team in the Industry
As the holding company goes through a process of simplification and consolidation, James Morris, dentsu’s CEO for creative in EMEA and the UK, lays out what he’s most focused on right now, writes LBB’s Alex Reeves. Originally published on Little Black Book.
BeReal is challenged to keep marketers’ attention without robust advertising offerings
Melanie Kentish, our Managing Partner for DENTSU CREATIVE's Talent and Influencer pillar, shares her thoughts on the BeReal app, and the need for authenticity as digital creators. Originally published by Krystal Scanlon on DigiDay.
Melanie Kentish on her vision for Gleam Futures: "I want us to go back to being pioneers"
After one month into her new role as Managing Partner of DENTSU CREATIVE UK's Talent and Influencer division, Gleam Futures, Melanie Kentish sits down to discuss its future with Corq. Originally published by Emilie McMeekan, features director for CORQ.