YAZOO: Alton Towers

The Challenge

YAZOO wanted to shake up their media presence to help further penetrate their target demographic and drive rate of sale instores.

Creative Direction

The creative idea behind the campaign builds on the agency’s previous work for YAZOO: a series of Big Bang Theory and Young Sheldon sponsorship idents on Channel 4, which featured two friends in different consumption moments - and a healthy dose of science-themed Dad jokes.

The Solution

To promote the partnership between YAZOO, Alton Towers, and Thorpe Park, Digital Natives created content for video on demand (VOD) and paid social. With energetic music and dynamic visuals, the content tapped into the thrill and adventure of YAZOO's latest partnership and amplified the brand’s fun-focused take on milk drinks.

18m
Impressions
£2.15
CPM

We are really excited about our YAZOO brand partnership with one of the UKs most loved theme park groups, Merlin Group. As always Digital Natives have played an integral role in bringing our YAZOO brand to life ‘shaking up the mundane’ with our deliciously refreshing tasty flavoured milk drinks and a 2-for-1 ticket to Alton Towers and Thorpe Park. We believe in giving more to our consumer experiences and bringing little moments of light relief into the everyday mundane.

Kate Allison, YAZOO's Marketing Director

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YAZOO: Alton Towers

YAZOO wanted to shake up their media presence to help further penetrate their target demographic and drive rate of sale instores. We partnered with Alton Towers for an on pack promotion.

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