A view from Jane Austin: Why Digitas UK is embracing the power of Experience Design

Business Objectives


“Experience is just a strange word, isn't it? Because experience is everything, I suppose.” Jane says. I think what's going to make an organisation successful is to think about the customer experience and employee experience and intentionally design both so that it supports the business. These things can't just be left to chance.” She adds.

Jane's appointment came as a real milestone for Digitas UK, as she joined us in 2021 as our very first Chief Experience Officer.