Concrete Jungle

What's happening to the Indonesian Jungle is no storybook tale. Will you help?

Brian Blessed, OBE, Actor

The Challenge

Increase donations to the Rainforest Home Appeal; a fund to buy back and restore a palm oil plantation and create a haven for endangered species.

The Insight

Whilst the act of deforestation is more widely discussed, people don't often always consider the long-term impact on wildlife.

The Outcome

Ensure relatability by using well-loved and familiar characters to tell our story for us, showing King Louie, Baloo and other Jungle Book favourites as homeless in the world's biggest cities.

£320k+
Raised for SOS Fund
650k+
Video Views
45%
Engagement Rate

BEST FUNDRAISING CAMPAIGN AT CAMPAIGN FOR GOOD AWARDS

An award-winning, life-changing campaign

Our campaign for the Sumatran Orangutan Society has won the Best Fundraising Campaign Award at this year’s Campaign For Good Awards!

The film helped the Sumatran Orangutan Society raise the full £870,000 needed for its ‘Rainforest Home Appeal', with donations coming in from 46 different countries! The campaign also convinced high net worth individuals to finally sign on the dotted line.


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Concrete Jungle

We brought The Jungle Book to the streets to raise awareness about deforestation. The campaign funnelled funds to the Rainforest Home Appeal; a fund to buy back and restore a palm oil plantation and create a haven for endangered species such as our closest primates, Orangutans.

Disciplines

Sector

Feel free to get in touch

We'd love to chat

Don't Panic London

+44 (0)20 7737 6556 hello@dontpaniconline.com