Find a way to stand out as a new company in a competitive marketplace.
The theme needed to be experienced to be understood, as sleep is an inherently personal, private activity - no two people experience it in the same way.
Create an ominous and in-world campaign that teased the public enough to lure them in but not ruin the experience, leaving them wanting more.
- pre-launch tickets sold in first week
- views in first week
- pre-show tickets sold
SOMNAI was a “lucid dreaming” experience located in central London. We created an ominous and in-world campaign to tease the public without ruining the experience, leaving them wanting more, and enabling a new company to stand out in a crowded marketplace.