SOMNAI

The Challenge

Find a way to stand out as a new company in a competitive marketplace.

The Insight

The theme needed to be experienced to be understood, as sleep is an inherently personal, private activity - no two people experience it in the same way.

The Outcome

Create an ominous and in-world campaign that teased the public enough to lure them in but not ruin the experience, leaving them wanting more.

MEDIA COVERAGE

OOH CAMPAIGN

30%
pre-launch tickets sold in first week
600k
views in first week
100%
pre-show tickets sold

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SOMNAI

SOMNAI was a “lucid dreaming” experience located in central London. We created an ominous and in-world campaign to tease the public without ruining the experience, leaving them wanting more, and enabling a new company to stand out in a crowded marketplace.

Feel free to get in touch

We'd love to chat

Don't Panic London

+44 (0)20 7737 6556 hello@dontpaniconline.com