eight&four x Sandals: Changing Perceptions in All-Inclusive Travel

In August 2021 we were approached to join a 5 way pitch for the Global Content and Social Consultancy retainer for Sandals and it’s family of brands. We were appointed and began work in October last year

The Challenge

The requirement to seek and engage the next generation of traveller without alienating our core fans

Support the daily needs of the business – from last minute tactical, to brand campaign, to crisis

Working with a network of agencies, from 7Stars on media buying to RedPill on influencer

Gaining C-Suite buy-in – training and education is critical to the success of this account

The Solution

Total strategic reset across 360° social with a focus on the social shop window 

Global WOW set-up across x2 time-zones (Miami/UK) - this includes on-site working, feedback cadence, co-creator networks and full-scale production shoots 

We deliver campaigns across the full funnel and integrate with their search agency Jellyfish to avoid duplication and share learnings

Innovation at the heart of what we do – we've trialled some key beta formats with Sandals this year

The Impact

Since taking over from the previous agency we have achieving the following:

223%
Increased engagements on Instagram - a great indicator that our newly developed editorial strategy is succeeding
52%
of monthly income income comes via social channels
45%
increase in millennial audience

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eight&four x Sandals: Changing Perceptions in All-Inclusive Travel

Working together since 2021, we conducted a total reset across 360° Social and Content(Owned, Earned and Paid). We drove over $2M in bookings revenue via our lower funnel activity in January '22 and increased engagements by 223% Y-O-Y, demonstrating our editorial strategy success

Feel free to get in touch

We'd love to chat

eight&four

[email protected]