eight&four x Sandals: Changing Perceptions in All-Inclusive Travel
In August 2021 we were approached to join a 5 way pitch for the Global Content and Social Consultancy retainer for Sandals and it’s family of brands. We were appointed and began work in October last year
The Challenge
The requirement to seek and engage the next generation of traveller without alienating our core fans
Support the daily needs of the business – from last minute tactical, to brand campaign, to crisis
Working with a network of agencies, from 7Stars on media buying to RedPill on influencer
Gaining C-Suite buy-in – training and education is critical to the success of this account
The Solution
Total strategic reset across 360° social with a focus on the social shop window
Global WOW set-up across x2 time-zones (Miami/UK) - this includes on-site working, feedback cadence, co-creator networks and full-scale production shoots
We deliver campaigns across the full funnel and integrate with their search agency Jellyfish to avoid duplication and share learnings
Innovation at the heart of what we do – we've trialled some key beta formats with Sandals this year
The Impact
Since taking over from the previous agency we have achieving the following:
- 223%
- Increased engagements on Instagram - a great indicator that our newly developed editorial strategy is succeeding
- 52%
- of monthly income income comes via social channels
- 45%
- increase in millennial audience
Share
eight&four x Sandals: Changing Perceptions in All-Inclusive Travel
Working together since 2021, we conducted a total reset across 360° Social and Content(Owned, Earned and Paid). We drove over $2M in bookings revenue via our lower funnel activity in January '22 and increased engagements by 223% Y-O-Y, demonstrating our editorial strategy success
Business Objectives
Disciplines
Sector
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