Why Creative & Media Need Each Other More Than Ever


Anyone who’s ever worked in brand or marketing will know the stress that can quickly arise when creative and media teams work in isolation. You’ve probably seen amazing creative ideas ruined by where and how they’ve been placed out in the world, or media partnerships and placement approaches that could’ve been perfect, if only they were given tailored creative assets. At eight&four, our hybrid setup and approach fixes this issue for our clients from the ground up.