Elvis

London

Phoenix from the Fyre: The rebirth of influencer marketing. Camilla Yates Planning Director Elvis


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Watching Fyre, Netflix’s framing of Fyre festival’s disastrous rise and fall, I was struck by one thought. We as marketers have the power to create something out of absolutely nothing. In a world where a shed in Dulwich can become the top rated restaurant on Trip Advisor, and an unknown author can get 51 million people (and counting) to like a photo of an egg, how can we navigate what is real? Does authenticity matter at all?