Combating threats. Preventing Conflict. Delivering aid. For over a century the RAF have worked relentlessly to keep Britain safe. Our challenge was to use the RAF’s 100th year to celebrate its connection with the British people.
We created a massive, nationwide celebration marking the RAF’s centenary. From social and PR to direct and digital, we orchestrated a series of 338 events and partnerships.
We managed the biggest flyover in UK history. We created an RAF team to compete in a gaming festival. We sent pilots back to their old schools to talk about the RAF. We created family-friendly days during the National Aircraft Tour. We worked with influencers from gaming and music to create new and exciting content. And we handled communications for the entire celebration.
By tapping into a feeling of British pride, we were able to create an infectious spirit of celebration that spread across the entire country. 65,000 people watched the flyover, while national media delivered blanket coverage. 7m people viewed our social content and the recruitment website received a 60% increase in visitors.
INSPIRING A NEW GENERATION OF TALENT
For over a century the RAF has worked relentlessly to keep Britain safe. Our challenge was to use the RAF’s 100th year to celebrate its connection with the British people, demonstrate its future role and inspire the next generation.