MoneySuperMarket (MSM) was on a mission to reinvent price comparison. They wanted to be the avant-garde, the original, cutting-edge price comparison people enabling consumers to switch and save painlessly. Our challenge was to transform the MSM brand so that it reflected this mission.
We began by getting to grips with every inch of the MSM business. We spoke to people at each stage of the process from customers to employees and teams within the company.
We found that while people experience financial anxiety in myriad ways, there’s a universal feeling of calm that comes with being in control of your money.
It was clear that MSM had the capabilities to remove sources of financial anxiety. We just had to help them express that.
Alongside the change in advertising we needed to extend the brand idea across all digital touchpoints, identifying where change was needed and making changes at speed to support the new brand rollout.
We designed, built and executed the new digital experience at speed. Prioritising and scoping changes across touchpoints, working in a series of sprints with MSM teams. To help us work quickly, we used data to get an early indication of performance and inform our decisions.
MoneySuperMarket is now considered the number one Price Comparison Website for helping people feel in control of their finances.
We have increased spontaneous awareness of the brand amongst key segments by over 30%.