FCB Inferno

London http://www.fcbinferno.com/

Disciplines

  • Advertising/Creative
  • Brand strategy
  • Influencer marketing
  • Social

About

FCB Inferno is one of the world’s leading creative agencies and works with a diverse mix of both local and global clients.

We create ideas that drive business today and build brands of tomorrow. Ideas that endure and are Never Finished. At FCB, we believe the best part of a brand’s story is never finished. The part that always asks what we can do better. Always moving forward. Always looking back. Always a work in progress.

The work we do is both highly commercial and purpose-driven for some of the world’s most iconic brands, including the creation of the acclaimed ‘This Girl Can’ campaign for Sport England. FCB Inferno believes in a real commitment to diversity and inclusion and truly champions this both in way we work with our people and how we work with our clients. We have been awarded the inaugural One Show Fusion Pencil for diversity and inclusion, and the Good Report’s #1 campaign and network in this year alone.

Our creativity and effectiveness have been recognised at numerous global award shows for solving client’s business problems in innovative ways. This includes multiple Grands Prix at Cannes, D&AD White and Yellow pencils and even a BAFTA nomination. We are part of the FCB Network with over 8000 employees across 80 countries. FCB was named Global Agency Network of the Year by Adweek 2020 and Network of The Year at the Cannes International Festival of Creativity in 2021.



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Clients

BITE Articles

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What can we learn from our grandmothers?

Katy Wright on taking inspiration from female role models from previous generations

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How do you create great work?

FCB Global’s creative leaders unveiled the actionable insights from their experience of judging at Cannes Lions.

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Andrex celebrates 80 years of puppy love

The campaign created by FCB Inferno shows how a little love can go a long way

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Voices

‘We are Undefeatable’ encourages people to get moving

FCB Inferno and 15 leading health and social care charities have teamed up to encourage people with long-term health conditions to stay active

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Sport England reminds young men to get back to the things they love

Sport England and FCB Inferno’s campaign encourages young men to return to their pre-pandemic sports.

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Voices

#BreakTheGlass

Major arts institutions and celebrities come together to join Arts Emergency’s call to #BreakTheGlass and welcome in new young talent

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Hot Pick

We Are Undefeatable campaign gets better with age

The pitch perfect campaign is a reminder of the power of inclusive advertising

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Lessons from Cannes Lions on the future of e-commerce

World-class creative ecommerce goes beyond transaction, writes Gabriela Lungu Global Creative Director at VMLY&R Commerce and jury member for the Creative ecommerce category.

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Sorry, I have plans with myself

How Space NK and FCB Inferno redefined aspiration to create the space to celebrate and elevate the diversity of beauty experiences.

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Voices

Day of Wrk launches to help disadvantaged young people understand job roles

Zakir Hasan, Account Manager at FCB Inferno on why he decided to create an initiative to help disadvantaged young people understand the realities of job roles and gain the confidence to apply.

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Interviews

“We're about hand up not a handout”

Beth Thomas, Head of Partnerships & Programmes at The Big Issue on the power of community building and digital inclusion, and why the business places empowerment at the heart of everything it does.

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How the Big Issue partnered with LinkedIn to digitally empower its vendors

Through a partnership created by FCB Inferno, the businesses are aiming to upskill and educate vendors whilst also emphasising the importance of online communities.

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Five years on: How This Girl Can is still breaking boundaries

The evolution of the ground-breaking campaign is a testament to the ability of marketing to move from advertising to activism.

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Fuel Your Imagination

We Are Undefeatable supports those with long-term conditions in lockdown

While many people have longed for the lockdown lifting, the situation is not so simple for people with health conditions whose shielding status has had a direct impact on their freedom.

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Fuel Your Imagination

Change Please launches a recycled toilet paper brand to support frontline NHS workers

Serious Tissues decided to pull their launch date forward to support the cause that needs funds most right now, demonstrating that a brilliant creative idea can often be just an impactful when translated for an alternative cause.

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Fuel Your Imagination

Sport England encourages us to #StayInWorkOut

Getting your body moving is essential to keeping physically and mentally well. Sport England’s latest campaign wants to encourage this movement, wherever you can do it, inviting people to #StayInWorkOut.

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Trend

A big red bomb & a vulva-shaped grenade against the male view of the world: How the female gaze can revolutionize advertising

‘Blood Normal’ was one of the most ground-breaking campaign’s in the history of advertising and proof of what happens when you shift the lens.

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Thought Leadership

Accessibility is a brand advantage

FCB Inferno’s Tech-cessibility event shone a light on how brands such as Monzo and Google are prioritising accessibility.

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Voices

Why now is the time to break the silence surrounding periods in the workplace

Shiv Brunwin, People Director at MullenLowe Group asks, is 2020 the year that we talk about that thing that happens every month to half the population that we just don’t talk about?

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Interviews

Martin McAllister, Creative Director, FCB Inferno

"The last few years we’ve got very caught up in advertising mechanics and actually, when something’s just cool, that’s what we end up talking about. There’s nothing wrong with that."

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Diversity to inclusivity

Transforming the richness of ideas into real business value

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Community Spirit

Harnessing local love for your brand

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Step Up And Get Involved

Obama’s rallying cry for united social responsibility

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Reframe Your Offer

Disrupt the traditional purchase cycle